Finance

India's Bajaj Auto enters call option deal to buy controlling stake in KTM

Published by Global Banking & Finance Review

Posted on May 23, 2025

2 min read

· Last updated: January 23, 2026

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India's Bajaj Auto enters call option deal to buy controlling stake in KTM
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(Reuters) -Bajaj Auto has entered a call option agreement with Pierer Group that will allow it to take a controlling stake in troubled Austrian motorcycle maker KTM, the Indian automaker said on

Bajaj Auto Secures Call Option to Acquire Controlling Stake in KTM

(Reuters) -Bajaj Auto has entered a call option agreement with Pierer Group that will allow it to take a controlling stake in troubled Austrian motorcycle maker KTM, the Indian automaker said on Friday.

If fully exercised, this option would lead to the exit of Austrian businessman Stefan Pierer and his Pierer Group from KTM, marking the end of his three-decade-long tenure since taking over the company.

Under the agreement, Bajaj, which currently holds a 37.5% stake in KTM, can acquire a 50% stake in KTM's parent company, Pierer Bajaj AG, from the Pierer Group for 50.7 million euros.

This option can be exercised partly or fully by May 31, 2026.

Pierer Bajaj AG owns 75% of Vienna-listed Pierer Mobility AG , the holding company for the KTM and Husqvarna motorcycle brands.

Bajaj, an investor in KTM since 2007, said it would take control of the Austrian company through a 800 million euro debt package aimed at reviving KTM, which filed for court restructuring proceedings in November as it grappled with severe liquidity issues amid declining sales.

($1 = 0.8832 euros)

(Reporting by Nandan Mandayam in Bengaluru; Editing by Tasim Zahid)

Key Takeaways

  • Bajaj Auto enters a call option agreement with Pierer Group.
  • Potential acquisition of a controlling stake in KTM by 2026.
  • Bajaj currently holds a 37.5% stake in KTM.
  • The deal includes an 800 million euro debt package.
  • KTM is undergoing restructuring due to liquidity issues.

Frequently Asked Questions

What is the purpose of Bajaj Auto's call option agreement?
The call option agreement allows Bajaj Auto to acquire a controlling stake in KTM, potentially leading to the exit of Stefan Pierer and his Pierer Group from the company.
What stake does Bajaj Auto currently hold in KTM?
Bajaj Auto currently holds a 37.5% stake in KTM and has the option to increase it to 50%.
What financial strategy is Bajaj Auto using to revive KTM?
Bajaj Auto plans to take control of KTM through an 800 million euro debt package aimed at reviving the company, which has filed for court restructuring.
When can Bajaj Auto exercise the call option?
The call option can be exercised partly or fully by May 31, 2026.
What is Pierer Bajaj AG's ownership structure?
Pierer Bajaj AG owns 75% of Pierer Mobility AG, which is the holding company for the KTM and Husqvarna motorcycle brands.

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