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Levi Strauss lifts annual forecasts on steady denim demand in Europe despite tariff pain

Published by Global Banking & Finance Review

Posted on July 10, 2025

2 min read

· Last updated: January 23, 2026

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Levi Strauss lifts annual forecasts on steady denim demand in Europe despite tariff pain
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(Reuters) -Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates on Thursday, betting on strong demand for its denims in regions such as Europe in the face of

Levi Strauss Raises Annual Revenue Forecast Amid Strong Denim Demand

(Reuters) -Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates on Thursday, betting on strong demand for its denims in regions such as Europe in the face of tariff uncertainty.

The denim maker's efforts to introduce new styles and collections including dresses, skirts and wide-legged jeans have helped it navigate a challenging market and subdued consumer spending, which continues to weigh on the retail industry.

In Europe, its net revenue rose 14% on a reported basis for the quarter ended June 1, compared with a 2% decline a year earlier.

Revenue in its direct-to-consumer segment increased 11% on a reported basis after rising 8% a year ago.

The Trump administration's unpredictable trade policies with countries such as China and Vietnam have disrupted supply chains for apparel and footwear makers. However, Levi has been leveraging its diverse sourcing network to mitigate the impact from tariffs.

The company expects fiscal 2025 revenue to grow in the range of 1% to 2%, compared with a prior forecast of a 1% to 2% decline.

It also expects annual adjusted earnings per share to be between $1.25 and $1.30, compared with a previous forecast of $1.20 to $1.25 per share.

"Given our strong H1 and continued momentum across the business — and despite higher tariffs — we are raising our full-year revenue and EPS expectations," Chief Financial Officer Harmit Singh said.

Levi said its forecast factors in 30% U.S. tariffs on Chinese imports and 10% on those from other countries, but assumes no significant worsening of the macroeconomic environment such as consumer strain, supply-chain disruptions or further tariff increases.

However, it expects a full-year gross margin expansion of 80 basis points, compared with 100 basis points projected earlier, due to a 20-basis-point impact from tariffs after mitigation plans.

The company's quarterly revenue of $1.45 billion beat analysts' estimate of $1.37 billion, according to data compiled by LSEG.

Its quarterly adjusted profit of 22 cents per share topped estimates of 13 cents per share.

(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Pooja Desai)

Key Takeaways

  • Levi Strauss raises annual revenue and profit forecasts.
  • Strong denim demand in Europe boosts Levi's sales.
  • Tariff challenges mitigated by diverse sourcing network.
  • Fiscal 2025 revenue expected to grow by 1-2%.
  • Quarterly revenue and profit beat analyst estimates.

Frequently Asked Questions

What did Levi Strauss do regarding its annual forecasts?
Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates, driven by strong demand for its denim products.
How did Levi Strauss perform in Europe?
In Europe, Levi Strauss reported a 14% increase in net revenue for the quarter ended June 1, contrasting with a 2% decline from the previous year.
What are the expected earnings per share for Levi Strauss?
Levi Strauss expects its annual adjusted earnings per share to be between $1.25 and $1.30, an increase from the previous forecast of $1.20 to $1.25.
What impact do tariffs have on Levi Strauss's forecasts?
The company’s forecast accounts for 30% U.S. tariffs on Chinese imports and 10% on those from other countries, but it assumes no significant worsening of the macroeconomic environment.
What was Levi Strauss's quarterly revenue?
Levi Strauss reported a quarterly revenue of $1.45 billion, surpassing analysts' estimates of $1.37 billion.

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