Finance

UK's NewDay Group draws takeover interest from bidders, Sky News reports

Published by Global Banking & Finance Review

Posted on April 24, 2025

1 min read

· Last updated: January 24, 2026

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UK's NewDay Group draws takeover interest from bidders, Sky News reports
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(Reuters) -British financial services firm NewDay Group has attracted takeover interest for parts or all of its business, including a bid from a Bain Capital-led consortium, Sky News reported on

NewDay Group Sees Takeover Interest from Leading Bidders

(Reuters) -British financial services firm NewDay Group has attracted takeover interest for parts or all of its business, including a bid from a Bain Capital-led consortium, Sky News reported on Thursday.

The company has also drawn interest from asset management firm Pimco and private equity firm KKR, according to the report, which estimated NewDay could be worth around 1.7 billion pounds ($2.26 billion).

Pimco is specifically eyeing a deal to acquire NewDay's consumer loan book rather than the entire company, Sky News reported.

Pimco and KKR did not immediately respond to Reuters requests for comment. Cinven and CVC Capital Partners, the private equity firms which own NewDay, and Bain Capital declined to comment.

The news comes a few months after NewDay bought Argos Financial Services cards portfolio from Britain's second-largest supermarket group Sainsbury for about 720 million pounds.

($1 = 0.7514 pounds)

(Reporting by Anandita Mehrotra in Bengaluru and Andres Gonzales, Charlie Conchie and Anousha Sakoui in London; Editing by Leroy Leo and Shounak Dasgupta)

Key Takeaways

  • NewDay Group is attracting takeover interest.
  • Bain Capital leads a consortium bidding for NewDay.
  • Pimco is interested in NewDay's consumer loan book.
  • NewDay recently acquired Argos Financial Services cards.
  • NewDay's valuation is around £1.7 billion.

Frequently Asked Questions

What is the main topic?
The main topic is the takeover interest in NewDay Group by major financial firms like Bain Capital, Pimco, and KKR.
Who are the interested bidders?
Bain Capital, Pimco, and KKR have shown interest in acquiring parts or all of NewDay Group.
What is Pimco specifically interested in?
Pimco is specifically interested in acquiring NewDay's consumer loan book.

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