Finance

Prada's brand CEO Gianfranco D'Attis to quit

Published by Global Banking & Finance Review

Posted on June 22, 2025

2 min read

· Last updated: January 23, 2026

Add as preferred source on Google
Prada's brand CEO Gianfranco D'Attis to quit
Global Banking & Finance Awards 2026 — Call for Entries

(Reuters) -Prada CEO Gianfranco D'Attis will leave the Italian luxury brand at the end of the month, Prada said on Sunday, adding it was by "mutual agreement". Prada Group's CEO Andrea Guerra will

Prada's brand CEO Gianfranco D'Attis to quit

By Elisa Anzolin and Chandni Shah

(Reuters) - Prada's brand CEO Gianfranco D'Attis will leave the Italian luxury firm at the end of the month by "mutual agreement", Prada said on Sunday.

Prada Group's CEO Andrea Guerra will take on the role of brand CEO on an interim basis, the company told Reuters.

The news was first reported by fashion trade publication WWD.

Luxury fashion has seen several changes in senior leadership and creative directors.

Luxury goods giant Kering , which owns Gucci, last week named Renault boss Luca de Meo as its new CEO, replacing Francois-Henri Pinault, who has led the heavily indebted family firm since 2005.

Top luxury houses are also betting on a new design direction to help rekindle interest from shoppers, who have pulled back on fashion as prices rise.

Earlier in June, LVMH-owned Dior appointed its menswear designer, Jonathan Anderson, to also head womenswear designs and haute couture, replacing Maria Grazia Chiuri.

Kering in May appointed former Valentino designer Pierpaolo Piccioli as creative director of Balenciaga, replacing Demna, who was taking up the chief design job at Gucci.

Designer changes have also taken place at Chanel, Versace, Valentino and LVMH-owned Celine among others.

(Reporting by Elisa Anzolin and Chandni Shah; editing by Barbara Lewis and Giles Elgood)

Key Takeaways

  • Prada's brand CEO Gianfranco D'Attis will resign by month's end.
  • Andrea Guerra will temporarily assume the role of brand CEO.
  • Luxury fashion is experiencing significant leadership changes.
  • Kering and LVMH have also announced major executive shifts.
  • The industry is adapting to rekindle shopper interest amid rising prices.

Frequently Asked Questions

Why is Gianfranco D'Attis leaving Prada?
Gianfranco D'Attis will leave Prada by 'mutual agreement' at the end of the month.
Who will take over as Prada's brand CEO temporarily?
Prada Group's CEO Andrea Guerra will assume the role of brand CEO on an interim basis.
What recent changes have occurred in the luxury fashion industry?
The luxury fashion sector has seen several leadership changes, including new appointments at Kering and LVMH.
What is the current trend in luxury fashion leadership?
Top luxury houses are betting on new design directions to rekindle shopper interest as prices rise.
Which luxury brands have made recent leadership changes?
Recent changes have occurred at brands like Kering, Dior, Chanel, Versace, and Balenciaga.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category