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European wine may be left out of trade deal with U.S., lobby group says 

Published by Global Banking & Finance Review

Posted on July 11, 2025

2 min read

· Last updated: January 22, 2026

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European wine may be left out of trade deal with U.S., lobby group says 
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PARIS (Reuters) -European wine lobby gourp CEEV said wine products might not receive preferential treatment in any potential trade agreement between the EU and the United States, urging the European

European wine may be left out of trade deal with U.S., lobby group says

PARIS (Reuters) -European wines may not benefit from preferential treatment in any trade agreement between the EU and the administration of U.S. President Donald Trump, the industry's main lobby group said on Friday. 

"We are deeply concerned about the potential exclusion of wine from the list of sensitive goods included in the deal package," said Marzia Varvaglione, president of the European wine producers group CEEV.

Products like French Bordeaux, Italian Chianti or Spanish Rioja heavily rely on the United States as their major export market, with annual shipments worth almost 5 billion euros ($5.84 billion). 

Reuters reported earlier this week the bloc was on the verge of winning concessions to U.S. baseline tariffs of 10% for aircraft and parts, some medical equipment and alcoholic beverages, but it was initially unclear whether wine was part of the deal. 

Industry officials have repeatedly called for a "zero for zero" approach to boost the alcohol trade across the Atlantic. 

Although most of Europe's wine industry is made up of smaller and mostly unlisted business, some major publicly traded companies like LVMH and Pernod Ricard count wineries among their assets. 

($1 = 0.8562 euros)

(Reporting by Emma Rumney, writing by Charlotte Van Campenhout, Editing by Tassilo Hummel)

Key Takeaways

  • European wines might not be included in the EU-US trade deal.
  • Wine exports to the US are valued at nearly 5 billion euros annually.
  • Lobby group CEEV expresses concern over potential exclusion.
  • US tariffs on other goods may not extend to wine.
  • Major companies like LVMH have stakes in the wine industry.

Frequently Asked Questions

What is the main concern regarding European wines and the U.S. trade deal?
The main concern is the potential exclusion of wine from the list of sensitive goods in the trade agreement between the EU and the U.S.
How much do European wines export to the United States?
European wines, including French Bordeaux and Italian Chianti, export nearly 5 billion euros worth of products to the United States annually.
What approach do industry officials advocate for in the trade negotiations?
Industry officials have called for a 'zero for zero' approach to enhance the alcohol trade between Europe and the U.S.
Which companies are significant players in the European wine industry?
Major publicly traded companies like LVMH and Pernod Ricard own wineries and are significant players in the European wine industry.
What recent developments have been reported regarding U.S. tariffs?
Recent reports indicate that the EU is close to winning concessions on U.S. baseline tariffs for various goods, including alcoholic beverages.

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