Finance

Location tracking company Unacast tells Norway its data was hacked, broadcaster says

Published by Global Banking & Finance Review

Posted on January 11, 2025

2 min read

· Last updated: January 27, 2026

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Unacast logo with cybersecurity elements representing data hack incident - Global Banking & Finance Review
The image illustrates the Unacast logo alongside symbols of cybersecurity, highlighting the recent data hack incident reported to the Norwegian government. This breach involves sensitive information from Gravy Analytics, impacting data privacy in finance.
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(Reuters) - Location tracking company Unacast has confirmed to the Norwegian government that it was the victim of a hack, according to a notice published by Norwegian public broadcaster NRK on Friday.

Unacast Confirms Data Hack to Norwegian Government

(Reuters) - Location tracking company Unacast has confirmed to the Norwegian government that it was the victim of a hack, according to a notice published by Norwegian public broadcaster NRK on Friday.

Last week claims began circulating online that Unacast's data broker subsidiary Gravy Analytics had been the victim of a digital heist. Experts told Reuters that leaked data published to the internet by the hacker or hackers appeared to be genuine, but the company has so far not returned repeated messages seeking comment.

The document published by NRK is addressed to Norway's data protection authority and says that the breach involved the theft of information from a Gravy Analytic's web server using a "misappropriated" key. It quotes Unacast's lawyers, BakerHostetler, as saying that the breach was discovered on Jan. 4 but that its timing was still under investigation.

The law firm was also quoted as saying that a preliminary investigation showed that some of the stolen files "could contain personal data."

Calls to Norway's data protection authority rang unanswered after-hours on Friday. BakerHostetler didn't immediately return messages. Unacast has not returned repeated messages seeking comment.

(Reporting by Raphael Satter and AJ Vicens; Editing by Leslie Adler)

Key Takeaways

  • Unacast confirmed a data breach to the Norwegian government.
  • The breach involved Gravy Analytics, a subsidiary of Unacast.
  • Stolen data may contain personal information.
  • The breach was discovered on January 4.
  • Investigation into the breach's timing is ongoing.

Frequently Asked Questions

What is the main topic?
The article discusses a data breach involving Unacast and its subsidiary, Gravy Analytics, confirmed to the Norwegian government.
What data was involved in the breach?
The breach involved data from Gravy Analytics' web server, potentially including personal information.
When was the breach discovered?
The breach was discovered on January 4, and the investigation into its timing is ongoing.

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