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Persil-owner Henkel says US policies are hurting North American market

Published by Global Banking & Finance Review

Posted on March 11, 2025

1 min read

· Last updated: January 24, 2026

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Persil-owner Henkel says US policies are hurting North American market
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By Linda Pasquini and Elizaveta Gladun (Reuters) - U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel said on Tuesday, the

Henkel Warns U.S. Policies Are Negatively Impacting North America

By Linda Pasquini and Elizaveta Gladun

(Reuters) - U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel said on Tuesday, the latest company to warn about uncertainty caused by President Donald Trump's trade policies.

"For sure what is happening in the U.S. in terms of decisions, that's impacting especially the North American market overproportionally and is also impacting us," Carsten Knobel, chief executive of the Persil detergent and Loctite glue maker, said in a call with investors.

Stocks slumped globally on Monday, while U.S. bond yields dropped as investor worries about the potential economic slowdown were exacerbated after Trump did not rule out a recession resulting from his tariffs. [MKTS/GLOB]

U.S. consumer and business confidence has weakened over tariffs imposed by Trump and threats of additional levies, and increasing concerns about higher prices.

Henkel earlier on Tuesday gave a soft guidance for 2025 sales growth, projecting a slower start to the year due to a tough industrial environment and muted consumer sentiment especially in North America.

(Reporting by Linda Pasquini and Elizaveta Gladun; editing by David Evans and Susan Fenton)

Key Takeaways

  • Henkel claims US policies are harming the North American market.
  • CEO Carsten Knobel highlights disproportionate impact.
  • Global stocks and US bond yields affected by trade policies.
  • Concerns over tariffs and potential recession grow.
  • Henkel projects slow sales growth due to industrial challenges.

Frequently Asked Questions

How are U.S. government decisions affecting Henkel?
U.S. government decisions are disproportionately hurting the North American market, which is also impacting Henkel's operations.
What is the outlook for Henkel's sales growth in 2025?
Henkel provided a soft guidance for 2025 sales growth, indicating a slower start to the year due to a tough industrial environment and muted consumer sentiment.
What factors are contributing to weakened consumer confidence in the U.S.?
Weakened consumer and business confidence in the U.S. is attributed to tariffs imposed by Trump, threats of additional levies, and rising concerns about higher prices.
What recent market trends were observed globally?
Stocks slumped globally, and U.S. bond yields dropped as investor worries about a potential economic slowdown increased.

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