Finance

Ferrari raises some prices in response to U.S auto tariffs

Published by Global Banking & Finance Review

Posted on March 27, 2025

2 min read

· Last updated: January 24, 2026

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Ferrari raises some prices in response to U.S auto tariffs
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ROME (Reuters) - Italian luxury sports carmaker Ferrari said on Thursday its financial targets for this year will remain unchanged despite the new auto tariffs imposed by the United States. The U.S.

Ferrari Increases US Prices in Response to Auto Tariffs

ROME (Reuters) -Ferrari plans to increase the prices of some of its cars sold in the United States in response to new tariffs, the luxury carmaker said on Thursday, adding it would stick largely to its financial targets for this year.

The U.S. on Wednesday announced a 25% tariff on auto imports shaking the whole sector worldwide, as global vehicle suppliers warned of immediate price hikes and fears raise of job losses in countries with a large car industry.

The new levies on cars and light trucks will take effect on April 3.

Ferrari, which manufactures all its cars at its Maranello facility, in northern Italy, said it would increase prices, by a maximum of 10%, on all models imported after April 2, in coordination with its dealer network.

Terms will be the same for all orders imported before that date and for all 296, SF90 and Roma models regardless of the import date, it added.

The group confirmed financial targets for 2025 set last month adding there could be some impact on its profitability goals.

"(There is) a potential risk of 50 basis points reduction on profitability percentage margins (EBIT and EBITDA margins)," it said in a statement.

In February it said it saw an EBIT margin of at least 29% in 2025 and an EBITDA margin of at least 38.3%.

(Writing by Giulia Segreti and Giulio Piovaccari, editing by Alvise Armellini and Keith Weir)

Key Takeaways

  • Ferrari plans a price increase for US cars due to tariffs.
  • US imposes 25% tariff on auto imports affecting global markets.
  • Price hikes up to 10% for Ferrari models imported after April 2.
  • Financial targets for 2025 remain unchanged despite tariff impact.
  • Potential 50 basis points reduction in profitability margins.

Frequently Asked Questions

What is the main topic?
The main topic is Ferrari's decision to increase car prices in the US due to new auto import tariffs.
How much will Ferrari increase prices?
Ferrari plans to increase prices by up to 10% for models imported after April 2.
Will the tariffs affect Ferrari's financial targets?
Ferrari aims to maintain its financial targets for 2025, though there could be a slight impact on profitability margins.

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