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Porsche not planning to shift final assembly of cars to US

Published by Global Banking & Finance Review

Posted on June 6, 2025

2 min read

· Last updated: January 23, 2026

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Porsche not planning to shift final assembly of cars to US
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(Reuters) - Porsche is considering shifting certain parts of its model assembly to the U.S. to mitigate the impact President Donald Trump's tariffs on imported vehicles, Bloomberg News reported on

Porsche not planning to shift final assembly of cars to US

BERLIN (Reuters) -Porsche has no plans to shift any part of its production process to the U.S., a spokesperson said on Friday, dismissing a Bloomberg report saying the company was considering such a move to mitigate the effects of tariffs.

The luxury carmaker, like Volkswagen's Audi, does not produce vehicles in the U.S., leaving it heavily exposed to tariffs at a time when it faces the challenges of falling demand, fierce competition in China and slow uptake of its electric models.

Bloomberg, citing unnamed sources, reported on Friday that Porsche CEO Oliver Blume, who also leads the wider Volkswagen Group, was considering moving the final stages of model assembly, such as the installation of interior components or fitting of tires to the United States.

A spokesperson for the carmaker said no such plans were in place.

Porsche's finance chief Jochen Breckner said in late April that localisation made no sense given its low vehicle sales, even if the group were to team up with another VW brand.

Volkswagen's Audi brand plans to produce its best-selling models in the U.S. and will announce a location this year, although the brand has said that the plan pre-dates the Trump administration.

Blume said last week that he had engaged in discussions with Washington to expand the Volkswagen Group's presence in the United States through "massive investments", but declined to provide details, citing confidentiality.

(Reporting by Victoria Waldersee in Berlin, Gnaneshwar Rajan in Bengaluru; Editing by Maju Samuel and Louise Heavens)

Key Takeaways

  • Porsche denies plans to move final assembly to the US.
  • Company faces challenges from tariffs and competition.
  • Bloomberg reported potential US assembly consideration.
  • Volkswagen's Audi plans US production of best-selling models.
  • CEO Blume discusses expanding US presence with investments.

Frequently Asked Questions

Is Porsche planning to shift any part of its production to the U.S.?
No, Porsche has confirmed that it has no plans to shift any part of its production process to the U.S.
What challenges is Porsche currently facing?
Porsche is facing challenges such as falling demand and fierce competition, which make localization of production less sensible.
What are Audi's plans regarding production in the U.S.?
Audi plans to produce its best-selling models in the U.S. and will announce a location for this production later this year.
What did Porsche's finance chief say about localization?
Porsche's finance chief Jochen Breckner stated that localization made no sense given the company's low vehicle sales.
Has Porsche engaged with U.S. officials about production?
Yes, Porsche CEO Oliver Blume mentioned that he had discussions with Washington to expand the Volkswagen Group's presence in the U.S. through significant investments.

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