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Volkswagen sets internal VW brand margin target of 6.5%, says Business Insider

Published by Global Banking & Finance Review

Posted on February 15, 2025

1 min read

· Last updated: January 26, 2026

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Volkswagen logo and car showcasing target profit margin of 6.5% - Global Banking & Finance Review
This image features the Volkswagen logo alongside a VW car, representing the company's new internal profit margin target of 6.5%. The goal, reported by Business Insider, aims to enhance profitability and performance for the VW brand.
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Volkswagen Targets Higher Profit Margin for VW Brand

FRANKFURT (Reuters) - German carmaker Volkswagen has issued internal targets to improve the profit margin for sales from its VW car business to 6.5%, up from about 2% previously reported, news website Business Insider said, citing documents it obtained.

While the margin target has no specific deadline, it is part of a set of goals for 2025 to improve costs and performance at the group's core car brand, the report added.

Volkswagen group, whose other brands include Porsche, Audi, Skoda and Seat, did not immediately respond to a request for comment.

Based on the company's latest financial report, the VW car brand had an operating margin over sales of 2.1% during the first nine months of 2024, or 3% when adjusted for special items.

(Reporting by Ludwig Burger; editing by Barbara Lewis)

Key Takeaways

  • Volkswagen aims to increase its VW brand profit margin to 6.5%.
  • The current operating margin is around 2.1%.
  • The target is part of 2025 goals for cost and performance improvement.
  • No specific deadline is set for achieving the margin target.
  • Volkswagen's other brands include Porsche, Audi, Skoda, and Seat.

Frequently Asked Questions

What is the main topic?
The main topic is Volkswagen's internal target to increase the profit margin of its VW brand to 6.5%.
What is Volkswagen's current operating margin?
Volkswagen's current operating margin for the VW brand is around 2.1%.
What are Volkswagen's 2025 goals?
Volkswagen's 2025 goals include improving costs and performance for its VW brand.

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