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UK's WH Smith cuts profit forecast after accounting blunder, shares sink

Published by Global Banking & Finance Review

Posted on August 21, 2025

2 min read

· Last updated: January 22, 2026

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UK's WH Smith cuts profit forecast after accounting blunder, shares sink
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(Reuters) -British travel retailer WH Smith lowered its annual profit outlook on Thursday after a review revealed earnings had been overstated in its North America division, sending its shares

WH Smith Lowers Profit Forecast Following Accounting Error, Shares Plummet

(Reuters) -British travel retailer WH Smith lowered its annual profit outlook on Thursday after a review revealed earnings had been overstated in its North America division, sending its shares tumbling over 30%.

A financial review identified an overstatement of around 30 million pounds ($40.34 million) in expected headline trading profit, WH Smith said, mainly due to supplier income in North America being booked too early.

The error prompted a cut in the profit outlook at its second largest division to about 25 million pounds, down from previous forecast of about 55 million pounds.

"This is clearly a big negative surprise," JPMorgan analysts said in a note.

"This raises a number of issues around its accounting, which are unlikely to be explained straight away and are likely to be a drag on the shares in the meantime."

The company has instructed auditing firm Deloitte to undertake an independent and comprehensive review.

The shares fell to their lowest since March 2020, and were the biggest percentage losers among the FTSE 100.

WH Smith, which in June sold its UK high street business to become purely a travel retailer, has been rapidly expanding in North America, which contributed about 20% of group revenue in fiscal 2024.

However, mounting debt has weighed on the company's cash reserves, compounding pressures from global economic uncertainty affecting the travel sector.

The retailer said it now expects group pre-tax profit for the year ending August 31 to be around 110 million pounds, compared to analysts' estimates of 156.9 million pounds according to LSEG data.

In April, WH Smith had forecast annual profit to be in line with market expectations, which were around 182.6 million pounds at the time, according to LSEG data.

(Reporting by Raechel Thankam Job in Bengaluru; Editing by Sherry Jacob-Phillips and Elaine Hardcastle)

Key Takeaways

  • WH Smith lowers annual profit forecast after accounting error.
  • Shares plummet over 30% due to overstated earnings.
  • Error mainly due to early booking of supplier income in North America.
  • Deloitte to conduct an independent review.
  • Company's shares hit lowest since March 2020.

Frequently Asked Questions

What caused WH Smith to lower its profit forecast?
WH Smith lowered its profit forecast after a financial review revealed an overstatement of around 30 million pounds in expected headline trading profit, primarily due to supplier income issues in North America.
How much has WH Smith's profit outlook been adjusted?
The profit outlook for WH Smith's second largest division has been cut to about 25 million pounds, down from a previous forecast of about 55 million pounds.
What has been the market reaction to WH Smith's announcement?
Following the announcement, WH Smith's shares fell to their lowest level since March 2020 and became the biggest percentage losers among the FTSE 100.
What is the expected group pre-tax profit for WH Smith?
WH Smith now expects a group pre-tax profit for the year ending August 31 to be around 110 million pounds, significantly lower than analysts' estimates of 156.9 million pounds.
Who is conducting the independent review for WH Smith?
WH Smith has instructed auditing firm Deloitte to undertake an independent and comprehensive review following the accounting blunder.

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