Business

Adidas raises 2024 guidance again, citing good brand momentum

Published by Uma Rajagopal

Posted on October 16, 2024

1 min read

· Last updated: January 29, 2026

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Adidas logo and product display reflecting strong brand momentum - Global Banking & Finance Review
The image showcases the Adidas logo alongside popular Samba and Gazelle shoes, symbolizing the brand's momentum as it raises 2024 sales and profit guidance amid impressive third-quarter results.
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(Reuters) -Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits from popularity of its three-striped Samba and Gazelle shoes. The German sportswear brand raised its forecasts for the third time this year, saying it now expected currency-neutral […]

(Reuters) -Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits from popularity of its three-striped Samba and Gazelle shoes.

The German sportswear brand raised its forecasts for the third time this year, saying it now expected currency-neutral revenues to increase by around 10% this year, having previously forecast a high single-digit rate.

Adidas also raised its profit forecast for the year to 1.2 billion euros ($1.31 billion) from 1 billion euros.

Over the third quarter, Adidas revenue grew 7% to 6.438 billion euros, slightly above analysts’ estimates of 6.416 billion euros.

($1 = 0.9176 euros)

(Reporting by Isabel Demetz and Tristan Veyet in GdanskEditing by Tomasz Janowski)

Frequently Asked Questions

What are currency-neutral revenues?
Currency-neutral revenues refer to the sales figures adjusted to eliminate the effects of currency fluctuations. This allows for a clearer comparison of performance across different markets.
What is brand momentum?
Brand momentum refers to the positive growth and increasing popularity of a brand, often driven by consumer demand and effective marketing strategies. It can lead to higher sales and market share.
What is revenue growth?
Revenue growth is the increase in a company's sales over a specific period, typically expressed as a percentage. It indicates the company's ability to expand its business and attract more customers.

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