(Reuters) -Adidas expects U.S. import tariffs to have a direct impact of 120 million euros ($140 million) on its operating profit in 2025, with the largest hit coming in the fourth quarter, its CEO
Adidas Anticipates $140 Million Operating Profit Loss from US Tariffs
Impact of US Tariffs on Adidas
(Reuters) -Adidas expects U.S. import tariffs to have a direct impact of 120 million euros ($140 million) on its operating profit in 2025, with the largest hit coming in the fourth quarter, its CEO said on Wednesday.
CEO's Insights on Consumer Reaction
"The indirect impact of the tariffs, we don't know. We do not know how the consumer will react in the U.S. when these higher prices come to effect," CEO Bjorn Gulden said during a media call.
Price Adjustments in the US Market
Adidas has increased prices in the United States to offset the impact of tariffs.
Projected Financial Outcomes
($1 = 0.8575 euros)
Quarterly Financial Impact
(Reporting by Linda Pasquini in Gdansk and Helen Reid in London, editing by Milla Nissi-Prussak)
