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Adnami to receive six-figure sum of investment from Danish government in recognition of its pioneering technology and strategy

Published by Jessica Weisman-Pitts

Posted on November 30, 2021

2 min read

· Last updated: January 28, 2026

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Adnami Gains Danish Government Backing for Tech Innovation

Innobooster – a programme offered by the Innovation Fund Denmark – is designed to support innovative development projects which meet key sustainability and societal objectives

Tech company Adnami, has announced it is to receive funding from the Innovation Fund Denmark programme, ‘Innobooster’; an initiative led by the Danish government and designed to support innovative development projects within startups.

Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of publishers, agencies and advertisers In Europe.

CEO, Simon Kvist Gaulshøj comments: “This is a testament to our results, our technology and our strategy to become a leading technology business within rich media and high impact advertising. The investment will go towards a defined development project which forms a key part of our roadmap.”

Innovation Fund Denmark invests in entrepreneurs, researchers and businesses which create value for Denmark; providing new solutions to society’s biggest challenges. All the projects it invests in have requirements of societal engagement, transparency, education and ethics. Co-financing from Innobooster can help these innovation projects get off the ground – enabling them to contribute to solving societal challenges.

Meanwhile, launched in 2017, and with offices in Copenhagen, Stockholm and London, Adnami is set to expand its programmatic tech solutions for high impact advertising throughout Europe in 2021. The company works with a diverse range of clients, such as Heineken, BMW, American Express, Disney, Samsung and Red Bull.

For more information: simon@adnami.io

Website: www.adnami.io

About Adnami:

Adnami‘s high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns.

Key Takeaways

  • Adnami receives funding from Innovation Fund Denmark's Innobooster.
  • The investment supports Adnami's high-impact advertising technology.
  • Adnami aims to expand its programmatic solutions across Europe.
  • The funding aligns with societal and sustainability objectives.
  • Adnami collaborates with major brands like Heineken and BMW.

Frequently Asked Questions

What is the main topic?
The article discusses Adnami receiving investment from the Danish government to support its advertising technology.
What is Innobooster?
Innobooster is a program by Innovation Fund Denmark to support innovative development projects.
Who are Adnami's clients?
Adnami works with clients like Heineken, BMW, American Express, and Disney.

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