Research Reports

Alcoholic Beverages Market Size 2021: Global Share, Industry Analysis Report 2026

Published by IMARC Services Private Limited

Posted on September 13, 2021

4 min read

· Last updated: February 11, 2026

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Global Alcoholic Beverages Market Trends and Insights for 2021-2026

According to the latest report by IMARC Group, “Alcoholic Beverages Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, finds that the global alcoholic beverages market share reached a value of US$ 1,587 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 1,837 Billion by 2026.

Alcoholic beverages are drinks that are fermented from sugars found in berries, fruits, grains, plant saps, honey and tubers. The anaerobic fermentation takes place by the utilization of yeast, which converts sugars into ethanol and carbon dioxide. Depending upon the fermentable material used, this process imparts characteristic flavors and aromas to the beverages, which are further categorized as beers, wines and spirits. The alcohol content of the beverage usually depends upon the type of the product and the period it is stored to age. Since alcohol is classified as a depressant, it is widely consumed for its physiological and psychological effects as a recreational drink.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.

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Global Alcoholic Beverages Market Trends:       

Increasing alcohol consumption, especially among the early career professionals, coupled with the rising trend of corporate gatherings and mid-week parties, has primarily facilitated the market growth. Rapid urbanization, inflating disposable income and improving lifestyles of the consumers have impelled the demand for premium and super-premium alcohol variants across the globe, thereby bolstering the market growth. In addition to this, several companies are investing significantly in the e-retail sector. The convenience and variety offered by online platforms are currently influencing the sales of alcoholic beverages. Furthermore, several manufacturers are incorporating bio-degradable packaging solutions and sustainable methods in the manufacturing process on account of growing environmental consciousness among the masses. For instance, Carlsberg, a Denmark-based leading brewery group, aims to attain zero carbon emissions at its breweries by 2030.

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Key Market Segmentation:

Competitive Landscape with Key Player:

  • Anheuser-Busch InBev SA/NV
  • MillerCoors (Molson Coors Brewing Company)
  • Heineken Holdings N.V.
  • Carlsberg Breweries A/S
  • Diageo plc, Bacardi & Company Limited
  • Olvi Oyj
  • Tsingtao Brewery Company Limited
  • Beijing Yanjing Brewery Co. Ltd.
  • Kirin Holdings Company, Limited.

Market Breakup by Category:

  • Beer
  • Wine
    • Still Light Wine
    • Sparkling Wine
  • Spirits
    • Baijiu
    • Vodka
    • Whiskey
    • Rum
    • Liqueurs
    • Gin
    • Tequila
    • Others

Market Breakup by Alcoholic Content:

  • High
  • Medium
  • Low

Market Breakup by Flavour:

  • Unflavoured
  • Flavoured

Market Breakup by Packaging Type:

  • Glass Bottles
  • Tins
  • Plastic Bottles
  • Others

Market Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trade
  • Specialist Retailers
  • Online
  • Convenience Stores
  • Others

Market Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America.

Key Highlights of the Report:

  • Market Performance (2015-2020)
  • Market Outlook (2021- 2026)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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IMARC Group
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Frequently Asked Questions

What does the latest report by IMARC Group cover?
The report covers global industry trends, market share, size, growth opportunities, and forecasts for the alcoholic beverages market from 2021 to 2026.
How has COVID-19 affected the alcoholic beverages market?
The COVID-19 crisis has led to changes in consumer purchase behaviors globally, which are continuously being tracked by market analysts.
What are the key factors driving market growth?
Increasing alcohol consumption among early career professionals and the trend of corporate gatherings and mid-week parties are primary factors facilitating market growth.
What types of market segmentation are discussed?
The report discusses market segmentation by category, alcoholic content, flavor, packaging type, and distribution channel.
Who is IMARC Group?
IMARC Group is a leading market research company that provides management strategy and market research services worldwide, partnering with clients across various sectors.

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