LONDON, Jan 5 (Reuters) - The UK arm of German discounter Aldi on Monday reported sales of 1.65 billion pounds ($2.22 billion) for the four weeks to December 24, a 3% increase on the previous year,
Aldi UK's Premium Range Fuels 3% Rise in Festive Sales
LONDON, Jan 5 (Reuters) - The UK arm of German discounter Aldi said it rang up festive sales of 1.65 billion pounds ($2.22 billion) in the four weeks to Christmas Eve, up 3% year-on-year, boosted by strong demand for its premium own-label range.
Aldi UK, Britain's fourth largest supermarket after market leader Tesco, Sainsbury's and Asda, said on Monday its sales in the week to Christmas Eve sales rose over 5% year-on-year.
Last week, rival discounter Lidl GB reported a stronger performance with its sales up 10% over the four weeks to December 24 year-on-year.
Aldi UK said sales of its "Specially Selected" premium own-label range increased by over 12% over the four weeks, with popular products including wagyu fat roast potatoes, double wrapped pigs in blankets and white chocolate ganache pinecones.
Tesco is due to update on Christmas sales on Thursday, with Sainsbury's following on Friday. Industry data from market researcher Worldpanel will be published on Tuesday.
($1 = 0.7448 pounds)
(Reporting by James Davey; Editing by Kate Holton)
