Finance

AI platforms not danger but opportunity for Amadeus, CEO says

Published by Global Banking & Finance Review

Posted on November 7, 2025

1 min read

· Last updated: January 21, 2026

Add as preferred source on Google
AI platforms not danger but opportunity for Amadeus, CEO says
Global Banking & Finance Awards 2026 — Call for Entries

By Javi West Larrañaga and Gemma Guasch (Reuters) -Spanish travel technology company Amadeus is "extremely well positioned" to deal with possible expansion into its industry by large-language-models

Amadeus CEO: AI Platforms Present Opportunities, Not Threats

AI Opportunities for Amadeus

By Javi West Larrañaga and Gemma Guasch

Role of AI in Travel Technology

(Reuters) -Spanish travel technology company Amadeus is "extremely well positioned" to deal with possible expansion into its industry by large-language-models and AI platforms like ChatGPT, the company's chief executive said on Friday.

Company Performance and Future Outlook

According to Luis Maroto, Amadeus' objective is to be the key technology provider for AI platforms, supplying them with real-time pricing, among other services.

"As we have done at times of other technology changes, we aim to be playing that role in the middle," Maroto said on a call with analysts, adding that he does not believe the goal of AI platforms is to become merchants and content aggregators.

Dealing with the complexity of servicing and pricing is "not an easy task", he said.

The operator of the world's largest travel booking system reported better-than-expected third-quarter profit earlier on Friday, driven by strong performances across its divisions and an uptick in bookings.

(Reporting by Javi West Larrañaga and Gemma Guasch, editing by Matt Scuffham)

Key Takeaways

  • Amadeus views AI platforms as opportunities, not threats.
  • CEO aims to position Amadeus as a key AI tech provider.
  • Amadeus reports strong third-quarter profits.
  • AI platforms like ChatGPT are not seen as competitors.
  • Amadeus focuses on real-time pricing services.

Frequently Asked Questions

What is artificial intelligence?
Artificial intelligence (AI) refers to the simulation of human intelligence in machines programmed to think and learn. AI can perform tasks such as problem-solving, understanding language, and recognizing patterns.
What is real-time pricing?
Real-time pricing is a strategy where prices are adjusted dynamically based on current market demand and supply conditions. This allows businesses to optimize pricing and respond quickly to market changes.
What is a technology provider?
A technology provider is a company that supplies technology solutions, products, or services to other businesses. They may offer software, hardware, or IT services to enhance operational efficiency.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category