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Analysis-Back with a bang, share buybacks offer boost for Europe Inc

Published by maria gbaf

Posted on August 23, 2021

5 min read

· Last updated: February 15, 2026

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Stock market analysis image depicting rising share buybacks in Europe - Global Banking & Finance Review
An informative graphic showcasing the increase in share buybacks among European companies, reflecting a shift in investor strategies. This image highlights the growing trend that could boost market returns, as discussed in the article on Europe's earnings season.
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By Danilo Masoni and Sujata Rao MILAN (Reuters) – Europe’s record-breaking earnings season has shown a sharp rise in the number of companies repurchasing their stock, raising investor hopes of big U.S.-style returns in a market that has historically focused on dividend payouts rather than buybacks. The buyback announcements stood out even amid Europe Inc’s […]

European Companies Embrace Share Buybacks, Boosting Investor Confidence

By Danilo Masoni and Sujata Rao

MILAN (Reuters) – Europe’s record-breaking earnings season has shown a sharp rise in the number of companies repurchasing their stock, raising investor hopes of big U.S.-style returns in a market that has historically focused on dividend payouts rather than buybacks.

The buyback announcements stood out even amid Europe Inc’s near-150% quarterly profit surge, the best since Refinitiv IBES records began in 2012 and analysts reckon they offer a further tailwind for the pan-European STOXX 600 index, already at record highs.

Analysis by market intelligence provider Alphasense shows 808 mentions of buybacks on earnings calls during the 180 days to Aug. 2, a 4% year-on-year rise and the strongest reading since late-2016.

In the United States, where rewarding investors by repurchasing shares is far more common than in Europe, stock markets have risen almost three times as much as European peers did over the past decade.

How much of that outperformance is tied to differing investor remuneration practices is hard to extrapolate. But it stems at least partly from buybacks, which increase demand and reduce supply for a company’s shares. Also by decreasing the number of shares outstanding, they boost earnings per share, even when total net income is flat.

A sustained move towards buybacks would be momentous for Europe, potentially allowing shares to re-rate sharply, says Tom O’Hara, portfolio manager at Janus Henderson, though he warns that one set of buybacks would not be a “silver bullet”.

Investors had to be convinced buybacks would be “part of the DNA of the company”, O’Hara said, adding: “The market does need to get that little bit of extra comfort that this is something management teams are serious about and will stick with”.

A raft of companies and sectors have announced repurchases — from retailer Carrefour starting its first buyback in a decade to a $2.2 billion programme by steel giant ArcelorMittal, which turned the page on years of investor neglect.

The list includes oil major Royal Dutch Shell, insurer Allianz, chipmaker STMicro and food group Danone.

Goldman Sachs recently raised its forecasts for European and UK share prices, citing buybacks as one reason. Another bank Berenberg suggested the return of buybacks could help European insurers catch up with U.S. peers after a 10 percentage-point underperformance so far in 2021.

Graphic: Buyback – EU transcript mentions, https://fingfx.thomsonreuters.com/gfx/mkt/klvykeymavg/EU%20transcript%20mentions.PNG

CHANGE

Morgan Stanley estimates at least $35 billion (30 billion euros) worth of buyback programmes were announced this reporting season and expects 2021 activity to exceed the prior $100 billion peak set in 2019.

“Something is changing: more companies are announcing bigger buybacks and I think this will continue…It can be a growth stock, a value stock, a cyclical stock,” Morgan Stanley’s chief European equity strategist Graham Secker said.

That figure still pales in comparison to Wall Street where S&P 500 companies carried out $200 billion in buybacks in the second quarter, following $178 billion in the first quarter, according to S&P Global analyst Howard Silverblatt.

The analytics firm calculated last year that 53% of U.S. corporates had share buyback programmes in 2018, versus 28% in 1980. Meanwhile the proportion of dividend-payers almost halved in the same period to 43% in 2018 from 78%.

In Europe, just 26% of firms have buyback programmes.

DIVIDENDS VERSUS BUYBACKS

Some analysts such as Grace Peters, EMEA head of investment strategy at J.P. Morgan Private Bank, see a structural change as unlikely.

“Many European corporates look at their share price and think ‘why do I have a lower valuation than the U.S.?’ but the European model does not lend itself to pursuing shareholder returns via buybacks,” she said, noting for instance that unlike in the United States, European CEO remuneration is rarely linked to share performance.

The repurchase flood may stem too from companies’ record post-pandemic cash piles, estimated by Janus Henderson at $5.3 trillion globally. And unlike dividends, buybacks do not necessarily represent a long-term commitment.

Finally, European pension funds and insurance firms often rely on dividend income especially with most bond yields stuck below 0%.

Morgan Stanley’s Secker, however, said such funds would benefit from higher share prices, while even a reduced dividend income would compare favourably with bond yields.

“So you can actually still give your investor a relatively attractive (dividend) yield or income but at the same time boost your growth rate by shrinking your share base,” he said.

Shares in companies repurchasing stock are outperforming.

A European buyback index compiled by Solactive has risen almost 30% this year, versus 18% gains on a benchmark of dividend payers’ shares. Similarly, the S&P 500 buyback index with a 28% gain, is well ahead of a dividend aristocrats index.

Graphic: EU buyback index, https://fingfx.thomsonreuters.com/gfx/mkt/gdpzyrznbvw/European%20buyback%20stocks.PNG

(Reporting by Danilo Masoni in Milan and Sujata Rao in London; editing by Emelia Sithole-Matarise)

Frequently Asked Questions

What has been the trend in share buybacks in Europe recently?
Europe has seen a significant increase in share buybacks, with 808 mentions during earnings calls, marking a 4% year-on-year rise and the strongest since late 2016.
How do European buybacks compare to those in the US?
In the second quarter, S&P 500 companies executed $200 billion in buybacks, highlighting a stark contrast with Europe, where only 26% of firms have buyback programmes.
What factors are driving the increase in buybacks in Europe?
The increase in buybacks is attributed to record post-pandemic cash piles among companies and a shift in investor expectations towards share repurchases as a means of enhancing shareholder value.
What is the potential impact of buybacks on European stock prices?
Analysts suggest that a sustained move towards buybacks could lead to a sharp re-rating of shares in Europe, potentially boosting stock prices significantly.
Why do some analysts doubt a structural change in European buyback practices?
Some analysts believe that the European corporate model does not support a significant shift towards buybacks, as many firms still prioritize dividend income over share repurchases.

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