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Only a few automakers to keep up AI push, Gartner says

Published by Global Banking & Finance Review

Posted on December 8, 2025

2 min read

· Last updated: January 20, 2026

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Only a few automakers to keep up AI push, Gartner says
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BERLIN, Dec 8 (Reuters) - Only a handful of automotive companies are likely to sustain ambitious artificial intelligence investment in the coming years, a study released on Monday showed, raising

Gartner Predicts Future of AI Investment in Automotive Industry

BERLIN, Dec 8 (Reuters) - Only a handful of automotive companies are likely to sustain ambitious artificial intelligence investment in the coming years, a study released on Monday showed, raising doubts over whether current industry "euphoria" will deliver lasting benefits.

By 2029, just 5% of automakers will maintain strong AI investment growth, down from over 95% today, technology research firm Gartner said in its report on 2026 predictions for the sector.

The study found that only carmakers with strong software foundations, tech-savvy leadership and "a consistent very long-term focus on AI" are expected to pull ahead, potentially deepening a competitive AI divide.

Volkswagen and other legacy manufacturers, long known for engineering rather than software skills, are battling to catch up with new tech-driven rivals such as Tesla and BYD.

Many legacy automakers are trying, but internal obstacles and outdated mindsets hold them back, Gartner analyst Pedro Pacheco told Reuters.

Success requires companies to become "digital-first" organisations, eliminating internal obstacles and prioritising technology at the highest levels, including direct reporting lines of software leaders to CEOs, Pacheco said.

"A company that is not great at software ... is going inevitably to struggle," he added.

(Reporting by Rachel More, editing by Kirsti Knolle)

Key Takeaways

  • Only 5% of automakers will maintain strong AI investment by 2029.
  • Current AI euphoria may not deliver long-term benefits.
  • Tech-savvy leadership is crucial for AI success.
  • Volkswagen and others are striving to catch up with Tesla.
  • Digital-first approach is essential for overcoming internal obstacles.

Frequently Asked Questions

What is Artificial Intelligence?
Artificial Intelligence (AI) refers to the simulation of human intelligence in machines programmed to think and learn. It encompasses various technologies, including machine learning and natural language processing.
What is investment growth?
Investment growth refers to the increase in value of an investment over time. It can be measured in terms of capital appreciation, dividends, or interest earned.
What is a competitive divide?
A competitive divide occurs when certain companies or sectors outperform others due to advantages such as technology, resources, or market positioning, leading to disparities in success.

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