MILAN (Reuters) -Pirelli Executive Vice Chairman Marco Tronchetti Provera said on Wednesday he expected Ferrari's upcoming first fully electric model to do well in Asia but not so much in Europe.
Ferrari's Electric Model Set for Success in Asia, Not Europe
MILAN (Reuters) -Pirelli Executive Vice Chairman Marco Tronchetti Provera said on Wednesday he expected Ferrari's upcoming first fully electric model to do well in Asia but not so much in Europe.
Ferrari last month unveiled the technology which will power its hotly-anticipated first electric car, the Elettrica, as the Italian luxury sportscar maker looks to add battery power to its hybrid and petrol-engine models.
Tronchetti Provera said it could help Ferrari open a new market in China and in Asia.
"I don't see an electric Ferrari in Europe being so successful. So it would be a surprise in case it happened, but we are ready to supply Ferrari" in any case, Tronchetti said during a conference in Milan organised by Bloomberg.
"I personally hope that they will remain with 12 cylinders because I love cars, and I love the engines. So these silent cars are not my cup of tea," the 77-year-old executive added.
(Reporting by Giulio Piovaccari, editing by Alvise Armellini)
