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Aviva re-enters Lloyd’s market with $300 million acquisition

Published by Uma Rajagopal

Posted on March 4, 2024

2 min read

· Last updated: January 30, 2026

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Aviva re-enters Lloyd's market with $300 million acquisition of Probitas - Global Banking & Finance Review
The image illustrates Aviva's strategic move to re-enter the Lloyd's insurance market through a $307 million acquisition of Probitas, enhancing its general insurance capabilities.
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Aviva re-enters Lloyd’s market with $300 million acquisition LONDON (Reuters) -British insurer Aviva said on Monday it will re-enter the historic Lloyd’s insurance market with a 242 million pound ($307 million) acquisition of insurance platform Probitas. The deal bolsters Aviva’s general insurance business as companies look to capitalise on rising prices, and highlights the ongoing […]

Aviva re-enters Lloyd’s market with $300 million acquisition

LONDON (Reuters) -British insurer Aviva said on Monday it will re-enter the historic Lloyd’s insurance market with a 242 million pound ($307 million) acquisition of insurance platform Probitas.

The deal bolsters Aviva’s general insurance business as companies look to capitalise on rising prices, and highlights the ongoing appeal of Lloyd’s of London as a global insurance hub.

Aviva will take over Probitas’ fully-integrated Lloyd’s platform and underwriting unit Syndicate 1492, which generated gross written premiums of 288 million pounds in 2023.

“Aviva’s presence in the Lloyd’s market opens up new opportunities to accelerate growth in our capital-light General Insurance business,” Aviva CEO Amanda Blanc said.

The company was last in the Lloyd’s market more than two decades ago, after leaving in 2000 through a business sale.

Analysts at Jefferies said the deal would be accretive to Aviva’s non-life insurance margins. Shares in the company were broadly flat at 0935 GMT, compared to a 0.2% dip in the wider FTSE 100 index.

Blanc said in August last year that the insurer was interested in entering the Lloyd’s of London commercial market.

Aviva said Probitas’ existing management team would continue to run the business and that the brand would be retained.

Aviva is due to present full-year results for 2023 on March 7.

($1 = 0.7890 pounds)

(Reporting by Iain Withers; editing by Jason Neely and Emelia Sithole-Matarise)

Frequently Asked Questions

What is Lloyd's of London?
Lloyd's of London is a market where insurance buyers and sellers come together. It is known for its unique structure, allowing various syndicates to underwrite risks and provide insurance coverage.
What is an acquisition?
An acquisition is the process of one company purchasing most or all of another company's shares to gain control. It often aims to enhance market share, diversify products, or enter new markets.
What are gross written premiums?
Gross written premiums refer to the total amount of premiums written by an insurance company before deductions for reinsurance and other costs. It indicates the total revenue generated from insurance policies.
What is a syndicate in insurance?
A syndicate in insurance is a group of individuals or companies that come together to underwrite insurance risks. Each member shares the risk and the premiums associated with the policies they underwrite.

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