PARIS (Reuters) -French fashion house Balmain on Wednesday announced it has named Antonin Tron creative director, filling a position held for over a decade by Olivier Rousteing. The move comes as high
Mayhoola's Balmain names Antonin Tron creative director
Balmain's New Leadership and Industry Trends
PARIS (Reuters) -French fashion house Balmain on Wednesday announced it has named Antonin Tron creative director, filling a position held for over a decade by Olivier Rousteing.
Background of Antonin Tron
The move comes as high-end fashion labels across the sector including Chanel, LVMH-owned Dior and Kering's Gucci, have embarked on a creative overhaul, recruiting new designers to reignite sales.
Impact on Balmain's Future
In a statement on Wednesday, Balmain chief executive officer Matteo Sgarbossa cited Tron's experience in draping, and the designer's approach to fashion as a "spatial art".
Rousteing's Departure
The brand announced Rousteing's departure last week.
Upcoming Fashion Show
Tron, a graduate of the Royal Academy of Fine Arts in Antwerp, worked at Louis Vuitton and Givenchy before establishing his own brand.
His first fashion show for Balmain will be in Paris in March.
Balmain is owned by Qatari-backed investment fund Mayhoola which also owns struggling Italian house Valentino.
(Reporting by Mimosa Spencer)
