By Leo Marchandon March 3 (Reuters) - Banijay Group and All3Media, owned by investment firm RedBird IMI, have agreed to merge their entertainment production businesses to create one of Europe's
Banijay and All3Media Merge: Shaping Europe's Largest Entertainment Producer
Banijay and All3Media Agree to Merge Entertainment Production Businesses
By Leo Marchandon
March 3 (Reuters) - Banijay Group and All3Media, owned by investment firm RedBird IMI, have agreed to merge their entertainment production businesses to create one of Europe's largest multimedia production groups, the companies said on Tuesday.
Key Productions and Market Position
Banijay is the producer of TV drama "Peaky Blinders" and the "Big Brother" franchise, while All3Media's productions include "The Traitors" and "Squid Game: The Challenge".
The combined entity would have generated 2024 combined pro forma revenues exceeding 4.4 billion euros, the companies said.
Industry Impact and Strategic Rationale
"In this industry, size matters enormously, and with the development of artificial intelligence, the ownership and exploitation of intellectual property are becoming an even more crucial factor", Banijay CEO François Riahi said in a press call to explain the merger's rationale.
Strengthening Global Content Leadership
The deal would strengthen Banijay's leading position in global content, he said, and would keep it well positioned as the streaming market consolidated, led by Warner Bros Discovery agreeing to be acquired by Paramount Skydance last month.
"Scale is a very important factor for growth," he said, noting that Paramount winning the race to buy Warner Bros was a good outcome for Banijay because it would create a powerful competitor to Netflix< NFLX.O>.
"We were already the number one provider for global streaming platforms, but the streamers are growing and we are also growing with this deal, and we remain very relevant," he said.
Transaction Details and Future Outlook
- Transaction expected to close by the fall of 2026.
- Banijay chief executive Marco Bassetti is set to lead the company.
- RedBird IMI will roll-over its entire stake in All3Media into the new combined entity.
- Both parties will hold 50% of the combined entity, which will retain the Banijay name.
- Transaction leads to a total cash upstream for Banijay Group 796 million euros, including a payment of 625 million euros by RedBird IMI.
- Transaction expected to deliver around 50 million euros in cost synergies within 12 months post-closing of the transaction.
- Between them, Banijay and All3Media control a slate of globally recognised titles, also including "Keeping Up with the Kardashians" and "MasterChef."
(Reporting by Leo Marchandon in Gdansk and Paul Sandle in London; Editing by Susan Fenton and Nick Zieminski)
