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Chocolate king Barry Callebaut taps ex-Unilever boss Schumacher as CEO

Published by Global Banking & Finance Review

Posted on January 21, 2026

3 min read

· Last updated: January 21, 2026

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Chocolate king Barry Callebaut taps ex-Unilever boss Schumacher as CEO
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Jan 21(Reuters) - Barry Callebaut sold less of its cocoa products than expected in its first quarter, the Swiss chocolate maker said on Wednesday, as it faced cocoa bean price volatility and weak

Barry Callebaut Appoints Former Unilever CEO Hein Schumacher

Leadership Changes at Barry Callebaut

By Paolo Laudani and Danny Callaghan

Impact on Sales and Market

Jan 21(Reuters) - Barry Callebaut said on Wednesday it would appoint former Unilever boss Hein Schumacher as its chief executive officer and reported first-quarter results showing it sold less of its cocoa products than expected.

Industry Relationships and Future Outlook

The chocolate maker said CEO Peter Feld would leave his role on January 26 "to pursue other career opportunities" after less than three years on the job.

CEO Transition Details

The CEO change signals the business is still not developing as hoped, analysts from Zuercher Kantonalbank said in a note to investors.

One of the world's top cocoa processors, which supplies chocolate for Magnum ice creams and Nestle's KitKat bars, said its sales volume fell 9.9% to 509,401 metric tons in the first quarter that ran from September to November.

Analysts were expecting 512,000 tons on average in a company-provided poll.

Shares of the company, which also confirmed its outlook for the financial year, were trading 3.4% higher at 0957 GMT, a move that analysts attributed largely to the CEO change.

"The appointment of Hein Schumacher lands like a small bombshell," Vontobel analysts wrote.

BIG CHANGES

Talking to analysts on a call, Chairman Patrick De Maeseneire said Barry Callebaut was undergoing the biggest transformation in its history, having been unable to foresee the volatile geopolitical situation and record cocoa prices that have shaken the market.

"People often forget the right leader is in the right position at the right time. And the right time is often forgotten. And doing a transformation requires a certain profile of leader," he said.

He however denied the company was exploring a separation of its global cocoa unit from the rest of the group, as reported by Reuters last month.

"They are hiring a guy that has experience in spinning off certain businesses, so I think they are paying for that," AlphaValue analyst Filippo Ercole Piva told Reuters, noting that Schumacher was also behind the separation of Unilever's ice-cream business Magnum.

INDUSTRY RELATIONSHIPS  

Barry Callebaut's change of leadership is the latest of several for leading consumer companies over the last 18 months.

Schumacher, a Dutch national ousted by Unilever in February 2025, will benefit from already having deep industry relationships with Barry's key customers, Vontobel said in a note.

Feld began his role as CEO in April 2023 and has steered the company through high cocoa prices, to which Barry is more exposed than consumer-facing firms, and a subsequent fall in demand.

The latest quarterly data on cocoa grind, a proxy for chocolate demand, showed a slump in Asia and fell 8.3% year-on-year in Europe, which represents roughly two-fifths of Barry's revenue.

Barry buys cocoa beans that it processes into cocoa butter and powder. Manufacturers then use its product to produce chocolate and candy which is sold to consumers directly.

After three cuts to the company's volume guidance last year, it guided in November for a mid-single-digit percentage decline in sales of cocoa products in 2025/26.

(Reporting by Paolo Laudani and Danny Callaghan in Gdansk, editing by Matt Scuffham and Milla Nissi-Prussak)

Key Takeaways

  • Barry Callebaut's Q1 sales volume fell 9.9%.
  • Sales volume was 509,401 tonnes, below expectations.
  • Cocoa bean price volatility impacted sales.
  • Weak demand contributed to the sales drop.
  • Analysts expected 512,000 tonnes in sales.

Frequently Asked Questions

What is sales volume?
Sales volume refers to the total quantity of products sold by a company during a specific period. It is a key indicator of a company's performance and market demand.
What is market volatility?
Market volatility refers to the degree of variation in trading prices over time. High volatility indicates significant price fluctuations, while low volatility suggests stable prices.
What is demand in economics?
Demand in economics refers to the desire of consumers to purchase goods and services at given prices. It is influenced by factors such as income, preferences, and price levels.

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