Jan 16 (Reuters) - The BBC plans to produce programmes for YouTube for the first time, marking a major strategic shift as it seeks to recapture audiences moving to U.S. tech platforms, the Financial
BBC to strike content deal with YouTube, FT reports
BBC's Strategic Move to YouTube
Jan 16 (Reuters) - The BBC plans to produce programmes for YouTube for the first time, marking a major strategic shift as it seeks to recapture audiences moving to U.S. tech platforms, the Financial Times reported on Friday, citing several people close to the talks.
Details of the Content Deal
The shows, created specifically for YouTube, will later run on BBC's iPlayer and Sounds platforms, with the deal expected to be announced as early as next week, according to the newspaper.
Implications for BBC's Audience
Reuters could not immediately verify the report.
Future of BBC Programming
(Reporting by Bipasha Dey in Bengaluru; Editing by Sonia Cheema)
