(Corrects day in lede) -German consumer goods maker Beiersdorf on Thursday trimmed its outlook for 2025 for a second time, saying the market for skincare had slowed in the third quarter, especially in
Beiersdorf Lowers 2025 Sales Forecast Amid Slowing Skincare Demand
-German consumer goods maker Beiersdorf on Thursday trimmed its outlook for 2025 for a second time, saying the market for skincare had slowed in the third quarter, especially in emerging markets.
It lowered its outlook for organic sales growth to around 2.5%, from a previous target of around 3%, with around 2.5% growth expected in the consumer segment from a previous target of 3%-4%.
Shares in Beiersdorf are down nearly a quarter year-to-date, as consumer goods companies struggle amid fragile consumer confidence in major markets and U.S. import tariff pressures.
The company reported group sales in the third quarter of 2025 of 2.35 billion euros, 1.7% higher than a year earlier on an organic basis and in line with analysts' expectations as per data compiled by Vara Research.
Sales of Nivea, the company's flagship skin and body care brand, fell 0.4% organically, while the derma category recorded a 12.4% organic rise in sales.
The Hamburg-based company kept its group EBIT margin target of slightly above the previous year's 13.9% unchanged.
(Reporting by Matthias Inverardi and Bernadette Hogg; Editing by Matt Scuffham)
