Finance

BMW reports Q4 sales decline on weaker demand in US and China

Published by Global Banking & Finance Review

Posted on January 9, 2026

1 min read

· Last updated: January 20, 2026

Add as preferred source on Google
BMW reports Q4 sales decline on weaker demand in US and China
Global Banking & Finance Awards 2026 — Call for Entries

Jan 9 (Reuters) - German carmaker BMW on Friday reported declining sales in the final quarter of 2025, dragged by weaker demand in the United States and China. BMW group achieved quarterly sales of

BMW reports Q4 sales decline on weaker demand in US and China

BMW's Q4 Sales Overview

Jan 9 (Reuters) - German carmaker BMW on Friday reported declining sales in the final quarter of 2025, dragged by weaker demand in the United States and China.

Sales Performance by Region

BMW group achieved quarterly sales of 667,981 vehicles, down 4.1% compared with the same quarter a year ago.

Impact on Electric Vehicle Sales

While sales in Europe grew by 4%, they dropped in the United States and China by 4.6% and 15.9%, respectively, said the carmaker.

Sales of battery electric vehicles in the quarter slipped 10.5%, the car company added.

(Reporting by Amir Orusov, Editing by Miranda Murray)

Key Takeaways

  • BMW's Q4 sales fell by 4.1% compared to last year.
  • Sales in the US and China declined by 4.6% and 15.9%, respectively.
  • European sales grew by 4% despite overall decline.
  • Electric vehicle sales dropped by 10.5% in Q4.
  • BMW's performance impacted by global demand shifts.

Frequently Asked Questions

What is Q4 sales?
Q4 sales refer to the total sales figures reported by a company for the fourth quarter of the fiscal year, typically covering the months of October to December.
What is electric vehicle sales?
Electric vehicle sales refer to the number of electric cars sold within a specific timeframe, reflecting consumer demand for environmentally friendly transportation options.
What is market demand?
Market demand is the total quantity of a product or service that consumers are willing and able to purchase at a given price level in a specific market.
What is sales performance?
Sales performance measures how effectively a company sells its products or services, often assessed through metrics like revenue, growth rate, and market share.
What is a sales decline?
A sales decline occurs when a company's sales figures decrease compared to a previous period, indicating reduced consumer demand or market challenges.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category