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BMW reports sliding sales in US in final quarter of 2025

Published by Global Banking & Finance Review

Posted on January 6, 2026

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· Last updated: January 20, 2026

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BERLIN, Jan 6 (Reuters) - German carmaker BMW reported a 3.4% decline in sales in the United States in the fourth quarter of 2025 as demand for electric vehicles weakened further. BMW sold 113,512

BMW Reports US Sales Decline in Q4 2025 Amid EV Weakness

BERLIN, Jan 6 (Reuters) - German carmaker BMW reported a 3.4% decline in sales in the United States in the fourth quarter of 2025 as demand for electric vehicles weakened further.

BMW sold 113,512 vehicles in the U.S. in the final three months of the year, down from 117,506 a year earlier, the company said in a statement.

Quarterly sales of battery-electric vehicles were down 45.5%, capping a weak year overall for EVs in the U.S. market.

EV demand in the U.S. "softened over the course of the year, particularly in the fourth quarter", the company said, adding that more customers were opting for plug-in hybrid models.

BMW's plug-in hybrid sales were also down in the U.S. in the fourth quarter, by 25.6% year on year.

(Reporting by Rachel More, Editing by Miranda Murray)

Key Takeaways

  • BMW US sales fell by 3.4% in Q4 2025.
  • Electric vehicle sales dropped by 45.5%.
  • Overall weak year for EVs in the US market.
  • Plug-in hybrid sales decreased by 25.6%.
  • Shift in consumer preference towards hybrids.

Frequently Asked Questions

What is an electric vehicle?
An electric vehicle (EV) is a type of vehicle that is powered by electricity instead of traditional fuels like gasoline or diesel. They are known for being more environmentally friendly and often have lower operating costs.
What is market capitalisation?
Market capitalisation refers to the total market value of a company's outstanding shares of stock. It is calculated by multiplying the stock price by the total number of shares. It helps investors assess the size and value of a company.
What is sustainability in finance?
Sustainability in finance refers to the practice of making investment decisions that consider environmental, social, and governance (ESG) factors. It aims to promote long-term economic growth while minimizing negative impacts on society and the environment.

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