Finance

Bosch to miss 2025 sales target, Manager Magazin reports

Published by Global Banking & Finance Review

Posted on January 15, 2026

1 min read

· Last updated: January 19, 2026

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Bosch to miss 2025 sales target, Manager Magazin reports
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BERLIN, Jan 15 (Reuters) - German automotive supplier Bosch will miss its sales and earnings targets, CEO Stefan Hartung told staff in an internal memo, Manager Magazin reported on Thursday. (Writing

Bosch to miss 2025 sales target, Manager Magazin reports

Bosch's 2025 Sales Projections

BERLIN, Jan 15 (Reuters) - German automotive supplier Bosch will miss its sales target for 2025, CEO Stefan Hartung told staff in an internal memo, Manager Magazin reported on Thursday.

Impact of Acquisition on Revenue

Preliminary figures for 2025 show sales of around 91 billion euros ($105.55 billion), up slightly from the 90-billion-euro result in 2024, the report said.

However, this was influenced by the 7.4-billion-euro acquisition of Johnson Controls-Hitachi Air Conditioning. Adjusted for the acquisition, revenue declined, according to the report.

The company did not immediately respond to a request for comment.

Future Earnings Outlook

Last week, CEO Stefan Hartung told German newspaper Die Zeit that the company expected a slump in 2025 earnings due to tariff and restructuring costs.

Operating Margin Expectations

Bosch will not reach its long-term target of an operating margin of at least 7% before 2027, he added.

Manager Magazin said the 2025 profit margin was "significantly below 2% of revenue", citing the memo.

($1 = 0.8621 euros)

(Reporting by Rachel MoreEditing by Madeline Chambers)

Key Takeaways

  • Bosch will miss its 2025 sales target.
  • 2025 sales projected at 91 billion euros.
  • Acquisition of Johnson Controls-Hitachi affected revenue.
  • Earnings slump expected due to tariff and restructuring costs.
  • Profit margin significantly below 2% in 2025.

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