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Britain plans to regulate ‘buy now, pay later’ lenders

Published by Jessica Weisman-Pitts

Posted on June 20, 2022

2 min read

· Last updated: February 6, 2026

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Financial Conduct Authority office signage, crucial for regulating buy now, pay later lenders - Global Banking & Finance Review
Image of the Financial Conduct Authority's head office in London, highlighting its role in regulating buy now, pay later lenders. This regulatory move aims to ensure consumer protection and financial responsibility in the BNPL sector.
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By Elizabeth Piper and Huw Jones LONDON (Reuters) – Britain plans to make “buy now, pay later” (BNPL) companies carry out affordability checks, gain approval by the Financial Conduct Authority (FCA) and ensure adverts are fair and clear, the government said on Monday, in measures to regulate the sector. BNPL businesses, which are unregulated, typically […]

By Elizabeth Piper and Huw Jones

LONDON (Reuters) – Britain plans to make “buy now, pay later” (BNPL) companies carry out affordability checks, gain approval by the Financial Conduct Authority (FCA) and ensure adverts are fair and clear, the government said on Monday, in measures to regulate the sector.

BNPL businesses, which are unregulated, typically offer interest-free short-term loans that spread payments for retail goods such as clothing and have, according to the government, rapidly increased in popularity.

“Buy-now, pay-later can be a helpful way to manage your finances but we need to ensure that people can embrace new products and services with the appropriate protections in place,” said John Glen, economic secretary to the finance ministry.

The government said it would publish a consultation on draft legislation towards the end of this year and would then lay secondary legislation, used to fill in the details of Acts, by mid-2023. After that, the FCA would consult on its rules for the sector, it added.

Martin Lewis, founder of consumer campaign group MoneySavingExpert.com, said progress to ensure proper checks has been “painfully slow”.

“Buy now, pay later is often insidiously marketed as a simple payment option … It’s not. It’s a debt,” Lewis said.

The FCA in February told BNPL operators Clearpay, Klarna, Laybuy and Openpay to change their contracts after identifying potential harm to customers. It had to use Britain’s consumer rights law.

BNPL companies charge online retailers a fee for each transaction

Laybuy co-founder Gary Rohloff said the company has always favoured proportionate rules that reflect the low risk of BNPL and that it is supportive of the government’s approach.

The BNPL business model emerged in times of very low interest rates, but the prospect of sustained increases to interest rates could spell trouble for the sector.

Britain last week said that it will update its decades-old consumer credit law https://www.gov.uk/government/news/uk-commits-to-reform-of-the-consumer-credit-act?utm_medium=email&utm_campaign=govuk-notifications-topic&utm_source=e6a7d4d4-1a94-420e-8e2c-28a7c6e07341&utm_content=immediately to simplify rules and cut costs, with a public consultation due by the end of the year.

(Reporting by Elizabeth Piper and Huw Jones; Editing by David Evans and David Goodman)

Frequently Asked Questions

What is Buy Now, Pay Later?
Buy Now, Pay Later (BNPL) is a payment option that allows consumers to purchase goods and pay for them over time, often without interest, but it can lead to debt if not managed properly.
What is the Financial Conduct Authority (FCA)?
The Financial Conduct Authority (FCA) is a regulatory body in the UK that oversees financial markets and firms to ensure consumer protection and market integrity.
What are affordability checks?
Affordability checks are assessments conducted by lenders to determine whether a borrower can afford to repay a loan or credit based on their financial situation.
What is consumer protection?
Consumer protection refers to laws and regulations designed to ensure the rights of consumers are upheld, preventing unfair practices and ensuring safety in transactions.

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