Finance

Britain's Asda hit by motor fuel shortages as Iran war spurs demand

Published by Global Banking & Finance Review

Posted on March 27, 2026

3 min read

· Last updated: April 1, 2026

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Britain's Asda hit by motor fuel shortages as Iran war spurs demand
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LONDON, March 27 (Reuters) - British supermarket Asda is experiencing temporary fuel shortages at some of its forecourts after a surge in demand driven by the U.S.-Israeli war on Iran, its boss said

Britain's Asda hit by motor fuel shortages as Iran war spurs demand

Asda Faces Fuel Shortages Amid Rising Demand

By James Davey

LONDON, March 27 (Reuters) - British supermarket group Asda is experiencing temporary fuel shortages at some of its forecourts after a surge in demand driven by the U.S.-Israeli war on Iran, its boss said on Friday.

Motorists are filling up more frequently amid fears of rising prices and potential supply disruption from the conflict. Asda operates 800 fuel stations and is Britain’s second largest motor fuel retailer after Tesco.

Impact of the Iran Conflict on Fuel Demand

Allan Leighton, Asda’s executive chairman, said fuel sales had increased significantly since the war started at the end of last month.

Allocation and Stock Challenges

"We're not getting any more than our allocation from the suppliers. If your allocation is the same and your (sales) volumes are up, then your stocks are going to go down, it's as simple as that," he told reporters after Asda published annual results.

Managing Spikes in Demand

Leighton said the "spikiness" of demand meant it was a difficult situation to manage.

"Those spikes can lead to temporary shortages. That can be a pump, a product, unleaded petrol or diesel, a site. But they're temporary and they tend to get redressed very quickly," he said.

"You can expect to see that while this (war) continues."

Industry Response and Consumer Guidance

Calls for Normal Buying Habits

NO NEED FOR CHANGE IN FUEL BUYING HABITS, SAYS INDUSTRY

Responding to Leighton's comments, a joint statement from Fuels Industry UK CEO Elizabeth de Jong and the executive director of the Petrol Retailers Association, Gordon Balmer, called on motorists to stick to their normal fuel purchasing.

"We are aware of reports circulating about fuel availability at a small number of forecourts for one retailer. Supply across the UK is flowing normally and there is no need for any change in usual buying habits," they said.

Asda's Position on Fuel Pricing

Denial of Profiteering Accusations

ASDA DENIES PROFITEERING ON FUEL  

Earlier this month, Britain's finance ministry met petrol retailers following claims they were profiteering from rising fuel prices.

"It's very clear that that is not the case," said Leighton, noting Asda's margin "will be down".

"The government are getting a lot of money off the back of this," he said. "Instead of pointing the finger at everyone else, which it does on a consistent basis, it ought to point the finger at itself."

Impact on Supply Chain and Inflation

Leighton said Asda's food and general merchandise supply chain was generally holding up during the crisis. However, he said an impact on inflation was inevitable.

(Reporting by James Davey; additional reporting by Susanna Twidale; editing by Sarah Young and Louise Heavens)

Key Takeaways

  • Surge in demand linked to Iran conflict causing temporary forecourt shortages at Asda despite unchanged supplier allocations (Asda exec chairman Allan Leighton)
  • Asda’s fuel margins are down, with government scrutiny over fuel pricing while profitability remains pressured
  • Broader energy disruption from the Strait of Hormuz closure is driving global oil prices above US$100/barrel and inflating UK energy and inflation forecasts

References

Frequently Asked Questions

Why is Asda experiencing fuel shortages?
Asda is facing fuel shortages due to a surge in demand driven by the ongoing U.S.-Israeli war on Iran, causing motorists to fill up more frequently.
Are the fuel shortages at Asda permanent?
No, the shortages are temporary and usually resolved quickly, according to Asda's executive chairman Allan Leighton.
Is Asda profiting from rising fuel prices?
Asda denies profiteering, stating that their fuel margin will be down and the government benefits more from the situation.
How has the Iran conflict affected UK fuel demand?
The Iran conflict has led to increased fears of price hikes and supply disruptions, prompting higher-than-normal fuel sales at retailers like Asda.
Is Asda's wider supply chain affected by the crisis?
Asda reports that its food and general merchandise supply chain is generally holding up during the crisis, though an impact on inflation is likely.

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