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Britain’s Octopus Energy eyes new onshore wind projects after ban lifted

Published by Uma Rajagopal

Posted on July 16, 2024

2 min read

· Last updated: January 30, 2026

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Octopus Energy's CEO discusses new onshore wind projects in Britain - Global Banking & Finance Review
CEO Greg Jackson of Octopus Energy highlights upcoming onshore wind projects in Britain after the ban lift, aiming for renewable energy expansion. This aligns with the Labour government's decarbonisation goals.
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By Susanna Twidale LONDON (Reuters) – Britain’s Octopus Energy expects to announce new onshore wind projects “fairly soon” after the incoming Labour government last week ended an effective ban on new wind farms in England, its CEO said in an interview. The Labour government has a goal to decarbonise the country’s electricity system by […]

By Susanna Twidale

LONDON (Reuters) – Britain’s Octopus Energy expects to announce new onshore wind projects “fairly soon” after the incoming Labour government last week ended an effective ban on new wind farms in England, its CEO said in an interview.

The Labour government has a goal to decarbonise the country’s electricity system by 2030 and last week set out plans to help unblock infrastructure projects as it seeks to increase the country’s renewable power capacity.

“We’ve got thousands of communities contacting us about onshore wind,” Octopus Energy CEO Greg Jackson told Reuters. “I expect we will be able to announce some projects in areas where people want them fairly soon,” he said.

Jackson said Labour must also continue reforms of the country’s energy markets, and that it should pursue proposals put forward by the former Conservative government to use a location-based method to determine how much consumers should be charged for electricity.

That would effectively mean consumers living close to generating sites paying less for their power, incentivizing local communities to support new developments.

The critical steps now are the market reforms that enable you to see regional pricing that really gives you the opportunity to invest in the right projects in the right places,” Jackson said.

“Reforming wholesale markets to a more locational basis will cut the costs in every region.”

Zonal electricity pricing is already used in some European countries such as Italy, Sweden and Norway.

Octopus has a program to help match communities that want new wind projects with landowners happy to host turbines, with the communities able to get their electricity up to 50% cheaper.

If electricity is consumed close to where it is being generated, it should reflect those lower costs and provide cheap electricity to the communities that host turbines,” Jackson said.

Octopus’ Energy Generation arm manages a portfolio of around 1.7 gigawatts of renewable power in Britain worth 5 billion pounds ($6.48 billion), and has projects in several other countries such as Germany and the U.S.

($1 = 0.7715 pounds)

(Reporting by Susanna Twidale; Editing by Jan Harvey)

Frequently Asked Questions

What is onshore wind energy?
Onshore wind energy refers to the generation of electricity using wind turbines located on land. It is a key component of renewable energy strategies aimed at reducing carbon emissions.
What are market reforms?
Market reforms are changes made to improve the efficiency and competitiveness of a market. In the energy sector, this can involve adjusting pricing mechanisms and regulations to encourage investment.
What is decarbonisation?
Decarbonisation is the process of reducing carbon dioxide emissions associated with energy production and consumption. It is essential for combating climate change and achieving sustainability goals.
What is zonal electricity pricing?
Zonal electricity pricing is a pricing system where electricity costs vary by geographic location, reflecting the supply and demand dynamics in different areas. It aims to incentivize local energy generation.
What is a renewable power capacity?
Renewable power capacity refers to the maximum amount of electricity that can be generated from renewable sources, such as wind, solar, and hydroelectric power, within a specific time frame.

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