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Britons spent $4.6 billion online over Black Friday/Cyber Monday period, says Adobe

Published by Jessica Weisman-Pitts

Posted on December 3, 2024

1 min read

· Last updated: January 28, 2026

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Black Friday shopping surge in the UK with $4.6 billion spent - Global Banking & Finance Review
This image represents the significant online shopping activity during Black Friday and Cyber Monday in the UK, where consumers spent $4.6 billion according to Adobe Analytics. It highlights the growing trend in e-commerce during the holiday season.
retail trade UK economy consumer perception payments ecommerce
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LONDON (Reuters) – British shoppers spent 3.63 billion pounds ($4.6 billion) online over the Black Friday/Cyber Monday (Nov. 29-Dec. 2) period, a 5.2% increase year-on-year, according to data from Adobe Analytics published on Tuesday. UK retailers were looking to the discount weekend to kick start trading in the run up to Christmas after official data […]

LONDON (Reuters) – British shoppers spent 3.63 billion pounds ($4.6 billion) online over the Black Friday/Cyber Monday (Nov. 29-Dec. 2) period, a 5.2% increase year-on-year, according to data from Adobe Analytics published on Tuesday.

UK retailers were looking to the discount weekend to kick start trading in the run up to Christmas after official data showed sales fell by much more than expected in October.

Industry data for November, but excluding Black Friday, was also lacklustre, suggesting shoppers under pressure from rising energy bills were holding out for better deals.

The Adobe data showed UK consumers spent 1.12 billion pounds online, up 7.2%, on Black Friday and 926 million pounds online, up 5.1%, on Cyber Monday.

Separate data from Barclays, also published on Tuesday, showed Black Friday retail transactions from both online and physical trading increased 9.5% in comparison to Black Friday 2023.

U.S. shoppers made roughly $10.8 billion in purchases online on Black Friday, Adobe data published on Saturday showed.

($1 = 0.7890 pounds)

(Reporting by James Davey ; editing by Sarah Young )

Frequently Asked Questions

What is ecommerce?
Ecommerce refers to the buying and selling of goods and services over the internet. It includes online retail, electronic payments, and various online transactions that facilitate commerce.
What is consumer perception?
Consumer perception is the way consumers view and interpret a brand, product, or service based on their experiences, beliefs, and feelings. It influences purchasing decisions and brand loyalty.
What is retail trade?
Retail trade involves the sale of goods and services directly to consumers. It encompasses various formats, including physical stores and online platforms, where products are sold to end-users.
What is the UK economy?
The UK economy refers to the economic system of the United Kingdom, characterized by a mix of public and private enterprise, with significant contributions from sectors like services, manufacturing, and trade.

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