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BT finalises Discovery tie-up in sports broadcasting

Published by Wanda Rich

Posted on May 12, 2022

2 min read

· Last updated: February 7, 2026

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British Telecom headquarters showcasing the company's focus on sports broadcasting - Global Banking & Finance Review
The image depicts the British Telecom headquarters in London, highlighting BT's strategic move to finalize a sports broadcasting deal with Warner Bros Discovery, enhancing its customer offerings in the competitive finance and telecom sectors.
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By Paul Sandle LONDON (Reuters) – BT finalised a deal to combine its sports broadcasting business with Warner Bros Discovery on Thursday, strengthening a customer offer that Chief Executive Philip Jansen said was “hitting the mark” with faster broadband and 5G mobile. Britain’s biggest broadband and mobile provider agreed the terms in time for its […]

By Paul Sandle

LONDON (Reuters) – BT finalised a deal to combine its sports broadcasting business with Warner Bros Discovery on Thursday, strengthening a customer offer that Chief Executive Philip Jansen said was “hitting the mark” with faster broadband and 5G mobile.

Britain’s biggest broadband and mobile provider agreed the terms in time for its full-year results, which met expectations with cost savings delivering a 2% rise in core earnings despite revenue slipping due to challenges in the enterprise market.

The company reassured shareholders by confirming it was on track to return to top-line growth this year and produce core earnings of at least 7.9 billion pounds ($9.6 billion).

It also extended its cost savings target to 2.5 billion pounds by the end of its 2025 financial year from 2.0 billion pounds by the end of FY24.

Shares in BT rose more than 2% in early trading on Thursday but gave up some of the gains to trade 1% higher at 178 pence by mid morning, around the same price they were trading at three decades ago.

Jansen said the Discovery joint-venture would create a compelling sports offer for its customers, reduce exposure to expensive rights costs and provide a medium-term exit route.

BT had improved its offer in mobile and broadband by simplifying products, bundling services and cutting repair times, he said, resulting in churn remaining at or near historical lows despite price rises implemented last month.

The consumer division, which will increasingly focus on the EE mobile brand, returned to growth in the fourth quarter.

Jansen said it was difficult to forecast with certainty what impact the cost-of-living squeeze in Britain would have on the market. “But at the moment, what we’re offering our customers is hitting the mark,” he said, citing the low churn rate.

BT reported a 2% rise in core earnings to 7.6 billion pounds for the year to end-March, in line with market expectations, on revenue 2% lower at 20.9 billion pounds.

($1 = 0.8207 pounds)

(Editing by Kate Holton and Jane Merriman)

Frequently Asked Questions

What is a joint venture?
A joint venture is a business arrangement where two or more parties agree to pool their resources for a specific project or business activity, sharing profits, losses, and control.
What are core earnings?
Core earnings refer to the profits generated from a company's primary business operations, excluding any income from non-operational activities or one-time events.
What is broadband?
Broadband is a high-speed internet connection that provides fast and reliable access to the internet, allowing for the simultaneous transmission of multiple data signals.
What is shareholder reassurance?
Shareholder reassurance involves providing confidence to investors about the company's performance and future prospects, often through transparent communication and positive financial results.

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