Cat Furniture and Scratchers Market Expected to Accelerate Growth by 2030
Global cat furniture
and scratchers sales are expected to grow at a healthy CAGR of over 6.8% during
the study forecast period 2020-2030, despite a temporary period of lull in
2020, according to the latest study by ESOMAR-certified market research firm, Future
Market Insights (FMI). The research study tracks cat furniture and scratchers sales in 20+ countries, offering a lucid
analysis of how the growth trend will unfold.
The increasing concept
of sustainability has changed the perception of many industry stakeholders in
the past few years. Today sustainability is firmly on the agenda for many
players engaged in manufacturing cat furniture and scratchers. Besides this, increasing
environmental awareness has also encouraged buyers to switch towards
environmentally friendly products in the market.
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In light of the
prevailing trend, the players in the market are currently focused on
manufacturing scratchers using 100% recyclable cardboard. Sisal wrapped
scratching posts are also prominent environmentally friendly products that are
highly offered in the market.
Materials such as
bamboo, jute, cotton, sisal, and others are extensively used as product
coverings. Such eco-friendly products are extensively promoted as non-toxic and
green products which are considered safe for use of cats. Such initiatives on
the part of players to promote eco-friendly products in the market are further
expected to reshape the industry in the coming years. Currently, wood remains
the material of choice for building cat furniture and scratchers.
Key Takeaways from the Cat Furniture and
Scratchers Market Study
- FMI in its latest
study has forecast the market to rise at a CAGR of 6.8% between 2020 and 2030 - The U.S. will remain a
key market, accounting for over 71% of sales in North America - Increasing cat
adoption will enable the U.K. market to register 1.6% Y-o-Y growth in 2021 - Sales in Germany and
France are poised to surge in the near-term assessment period - While Japan and South
Korea will emerge as highly lucrative markets, China will continue dominating
sales in East Asia
“Direct-to-Consumer (DTC)
sales channel is gaining significant popularity in the market. Market players
are aggressively improving their presence on digital and other social media
platforms to further promote their brand directly to the potential consumers,”
says an FMI analyst.
Impact of COVID-19 on the Market
Even today brick and
mortar stores account for a significant share in the market. The traditional
countries like India, Vietnam, etc. even today prefer buying necessary products
from physical stores. The lockdowns caused temporary store closures directly
resulting in failure on the part of physical establishments to increase sales of
cat furniture and scratchers. Besides this, the specular shift in consumer
spending from discretionary spending to only essential goods has further
impacted the sales during the period.
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Who is winning?
Some of the key
players present in the cat furniture and scratchers market are Inter IKEA
Systems B.V., American Company, Tuft + Paw, Ware Manufacturing Inc., CatsPlay
Furniture, Paw friendly Cat Furniture LLC, Go Pet Club, LLC., Catastrophic
Creations, Mid-West homes for Pets, Profeline Cat Supplies, North American Pet
Products, PetPals Group, Inc., PlayTime Workshop, Inc., Preveu Pet Products and
among others.
The manufacturers
currently operating in the market are stressing over design innovation. Besides
this, the manufacturers are also engaged in offering customized solutions to
customers. The customization is done in the case of design, style, material,
covering pattern, etc.
Get Valuable Insights into Cat Furniture and
Scratchers Market
Future Market Insights,
in its new offering, provides an unbiased analysis of the global cat furniture
and scratchers market, presenting historical demand data (2015-2019) and
forecast statistics for the period from 2020-2030. The study divulges
compelling insights on the cat furniture and scratchers market based on the
product type (cat trees and condos, shelves and perches, scratching posts, cat
steps and cat beds), material type (wood, metal, plastic, others), and price
range (US$10-US$25, US$25-US$40, US$40-US$55, and US$55 & above), sales
channel (independent small stores, wholesalers/distributors, specialty stores,
online retailers, and other sales channel) across seven major regions.
