March 7 (Reuters) - Zaid Al-Qassab, the chief executive of British advertising group M&C Saatchi, is stepping down after less than two years in the job, Sky News reported on Saturday. Reuters could
M&C Saatchi CEO to step down in the coming weeks, Sky News reports
Leadership Change and Company Outlook
CEO Zaid Al-Qassab's Departure
March 7 (Reuters) - The CEO of British advertising group M&C Saatchi Zaid Al-Qassab is to step down in the coming weeks after less than two years in the job, Sky News reported on Saturday.
Verification and Company Response
Reuters could not immediately verify the report. M&C Saatchi did not immediately respond to a request for comment.
Announcement Timeline and Succession Planning
The company plans to announce the news next week, Sky News reported. M&C Saatchi said in December 2025 that succession planning was under review by the board, after noting media speculation relating to the CEO.
Background on Zaid Al-Qassab
Al-Qassab, formerly the chief marketing officer at Channel 4, was appointed in February 2024.
Company Performance and Industry Context
Financial Forecast and Growth
London-listed M&C Saatchi forecast profitable growth this year in January, supported by new client wins and cost savings.
Global Advertising Industry Challenges
Advertising groups globally have been grappling with reduced client spending and delayed contracts as companies prioritise investments like artificial intelligence amid ongoing economic and geopolitical uncertainty.
Reporting Credits
(Reporting by Chandni Shah in Bengaluru; Editing by Tomasz Janowski and Jan Harvey)


