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China's Chery looking to expand car production in Europe, top executives say

Published by Global Banking & Finance Review

Posted on April 12, 2026

3 min read

· Last updated: April 13, 2026

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China's Chery looking to expand car production in Europe, top executives say
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PARIS, April 12 (Reuters) - Chery is looking to expand car production in Europe through partnerships with other automakers allowing it to use existing factories, top executives at the Chinese carmaker

Chery Seeks to Expand Car Production in Europe via Local Partnerships

Chery's European Expansion Strategy and Partnerships

Exploring Local Production Opportunities

PARIS, April 12 (Reuters) - Chery is looking to expand car production in Europe through partnerships with other automakers allowing it to use existing factories, top executives at the Chinese carmaker said at an event in Paris.

"The company is looking for other production capacities in Europe," Lionel French Keogh, chief commercial officer for France for Chery Automobile , told Reuters on the sidelines of a launch event for the automaker's Omoda and Jaecoo brands in France held late on Friday.

Preference for Existing Facilities

Chery Chairman Yin Tongyue told journalists the company prefers to use existing production capacity instead of investing heavily in a new assembly plant. 

"These processes require time and dedication but mainly setting up the right local partnerships," Yin said. "I really hope we will have news to share with you in the coming months."

Potential Locations and Partnerships

Yin declined to comment on which automakers it is holding talks with or how many countries it is looking at. But he did say France is on the list of potential locations.

Chery's Growth and Market Presence in Europe

Sales Performance and Expansion

Like Chinese rival BYD, Chery has seen rapid growth since launching sales in Europe in 2023. Last year its European sales grew almost six-fold to 120,147 vehicles from 17,035 in 2024, according to data from auto consultancy Dataforce. 

A slew of Chinese brands have already launched in Europe, with more planning to launch sales on the continent.

Investments and Production Targets

Chery, China's largest car exporter, has already invested through a joint venture with Ebro in a former Nissan assembly plant in Barcelona nL6N40S0Q1. The automaker aims to reach production of 200,000 units annually in that plant by 2029. 

But that will not be enough to meet demand for the company's cars, nor to adapt to European Union tariffs on Chinese EVs or meet European requirements for local content in cars, executives said.    

Future Plans and New Model Launches

Upcoming Launches in France and Europe

France is one of the last major European car markets where Chery is launching its Jaecoo and Omoda models. The company will also launch a model from its Chery brand in the fourth quarter and may also launch a small electric SUV in France by the end of the year, executives said.

The automaker recently announced it will launch its Lepas brand in Europe.

Global Sales and Overseas Markets

Last year, Chery's global sales grew almost 7% to 2.8 million vehicles. Overseas markets outside China accounted for over 47% of sales.

(Reporting by Gilles GuillaumeEditing by Keith Weir)

Key Takeaways

  • Chery aims to expand European production through partnerships, avoiding new plant investments by leveraging existing facilities
  • Sales in Europe soared—Chery moved over 120,000 vehicles in 2025, marking a 600%+ jump year‑on‑year
  • Chery’s Barcelona plant targets 200,000 units/year by 2029; additional production sites across Europe under consideration

Frequently Asked Questions

How does Chery plan to expand car production in Europe?
Chery aims to expand in Europe by partnering with other automakers to use existing factories, rather than building new assembly plants.
Which European countries is Chery considering for car production?
Chery has listed France as one of the potential locations for expanded production but did not specify other countries.
What brands is Chery launching in Europe?
Chery is launching its Omoda and Jaecoo brands in France and plans to introduce models from its Chery and Lepas brands.
Why is Chery focusing on existing European factories?
Chery prefers using existing factories to save time and resources, and to meet local EU production requirements and tariffs.
How have Chery’s car sales performed in Europe recently?
Chery's European sales grew almost six-fold last year, from 17,035 to 120,147 vehicles.

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