Clean Label Flour Market to Expand at 7% CAGR by 2032
According to a new study by FMI, sales of clean label flour is expected to reach a value of ~US$ 2.4 Bn in 2019. The rise in the demand for clean label flour can be attributed to various factors such as rising awareness among consumers, demand for transparency in the supply chain, and the rising disposable income.
The clean label flour is distributed through different sales channels across the globe, with hypermarkets/supermarkets being the most imperative for clean label flour customers. Manufacturers are also focusing on online channels to retain and attract a new segment of customers. Retail purchasing of clean label flour is increasing at significant rate, globally, assisted by rising incomes and growing urban population. Dynamic media promotions and newer retail channels are inspiring significant progress in nations where clean label products are marketed to millennials, which forms the most attractive target consumer group for new emerging clean label products, consequently propelling the clean label flour market growth.
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Health Awareness Positively Impacting the Clean Label Flour Market
With growing concerns over adverse health effects such as increased cholesterol levels, clogging of arteries, low blood sugar levels, and more by consuming conventional flours, an increased inclination towards clean label flour among both consumers and foodservice providers is perceived. In addition, a decline in use of conventional flours for various food products has been recorded in the last few years. Recently, many products using clean label flours have emerged in the market, providing healthy choices for consumers. This has in turn increased the demand for the clean label flour in the food industry, and is slowly replacing the white flour and other flour with additives in the market.
Clean Label Flour Market Structure Analysis
- The global clean label flour market is highly competitive and mainly dominated by top 10 players. Players are continuously evolving in this market to launch a better product than their competitors.
- The key players operating in the clean label flour market are increasing their presence in the global market through mergers, acquisitions, and alliances with local or medium scale companies in the clean label flour industry. Further, these players are launching new products in the market to cater to the changing demands of consumers.
- Investments in the research and development are carried out by almost all the major players, as evolving consumer demand remains a major driving force for the clean label flour market.
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Demand for Transparency in Supply Chain Pushing Manufacturers to Switch to Clean Label Ingredients
Increasing demand for healthier foods and thriving modern retail formats such as supermarkets/hypermarkets in developing countries are powering the clean label flour market. Increasing online retail is also a significant driver for bakery manufacturers to enhance their customer base, which, in turn, is providing a thrust to the clean label flour market. Furthermore, increasing demand for clean label foods and transparent ingredients offering better nutrition and superior taste from foodservice providers, is increasing the sales of clean label flour. However, it is pertinent to note that the global clean label flour market is restrained by the price volatility of grains as climatic changes hamper the overall crop production.
Intense Competition Leading to Product Innovations
Due to high competition and saturation in the clean label flour market, companies are increasingly following the trend of inventing new clean label flours to stay ahead in what is becoming a competitive market. Numerous new companies and products have emerged in the market to keep up with the growing pace of the clean label flour market. In Europe, more than 50 brands have emerged in the market in the past three years, as the opportunity lies there, due to the increased demand for clean label products.
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Market Segmentation
Product
- Wheat
- Corn
- Coconut
- Rye
- Others
Application
- Bakery Products
- Pasta and Noodles
- Baby Foods
- Soups, Sauces and Gravies
End User
- Food Industry
- HoReCa / Foodservice
Sales Channel
- Direct Sales/B2B
- Indirect Sales/B2C
- Online Retailing
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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