Finance

UK insurer Aviva to buy Direct Line in $4.65 billion deal

Published by Global Banking & Finance Review

Posted on December 23, 2024

1 min read

· Last updated: January 27, 2026

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(Reuters) - British insurer Aviva has reached an agreement to buy smaller rival Direct Line in a 3.7 billion pound ($4.65 billion) cash-and-stock deal, the companies said on Monday, creating the UK's

Aviva's $4.65 Billion Acquisition of Direct Line Announced

(Reuters) - British insurer Aviva has reached an agreement to buy smaller rival Direct Line in a 3.7 billion pound ($4.65 billion) cash-and-stock deal, the companies said on Monday, creating the UK's largest home and motor insurer.

Aviva and Direct Line had reached a preliminary agreement in early December. Aviva had until Christmas Day to make a formal offer or walk away under UK takeover rules.

($1 = 0.7957 pounds)

(Reporting by Chandini Monnappa and Aby Jose Koilparambil in Bengaluru; Editing by Varun H K)

Key Takeaways

  • Aviva acquires Direct Line in a $4.65 billion deal.
  • The acquisition creates the UK's largest home and motor insurer.
  • The agreement was finalized before Christmas under UK rules.
  • The deal includes both cash and stock components.
  • Aviva and Direct Line had a preliminary agreement since December.

Frequently Asked Questions

What is the main topic?
The main topic is Aviva's acquisition of Direct Line for $4.65 billion, making it the UK's largest home and motor insurer.
What was the value of the deal?
The deal was valued at $4.65 billion, involving both cash and stock.
When was the preliminary agreement reached?
Aviva and Direct Line reached a preliminary agreement in early December.

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