Business

EssilorLuxottica and Prada extend eyewear licensing agreement

Published by Uma Rajagopal

Posted on December 19, 2024

2 min read

· Last updated: January 28, 2026

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EssilorLuxottica and Prada eyewear partnership announcement - Global Banking & Finance Review
This image reflects the renewed licensing agreement between EssilorLuxottica and Prada for eyewear production and distribution, emphasizing their commitment to innovation in the luxury eyewear market.
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MILAN (Reuters) – Italy’s Prada and eyewear maker EssilorLuxottica said on Thursday they renewed the licensing agreement for the production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands. The existing deal, set to expire at the end of 2025, will be extended to end-2030, with the provision to […]

MILAN (Reuters) – Italy’s Prada and eyewear maker EssilorLuxottica said on Thursday they renewed the licensing agreement for the production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands.

The existing deal, set to expire at the end of 2025, will be extended to end-2030, with the provision to renew it until 2035, the two companies said in a joint statement.

“Together we aim to deliver even greater innovations in the years to come,” said EssilorLuxottica’s Chairman and Chief Executive Francesco Milleri, commenting the extension of the twenty-year long partnership.

(Reporting by Elisa Anzolin, editing by Giulia Segreti)MILAN (Reuters) – Italy’s Prada and eyewear maker EssilorLuxottica said on Thursday they renewed the licensing agreement for the production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands.

The existing deal, set to expire at the end of 2025, will be extended to end-2030, with the provision to renew it until 2035, the two companies said in a joint statement.

“Together we aim to deliver even greater innovations in the years to come,” said EssilorLuxottica’s Chairman and Chief Executive Francesco Milleri, commenting the extension of the twenty-year long partnership.

(Reporting by Elisa Anzolin, editing by Giulia Segreti)

Frequently Asked Questions

What is EssilorLuxottica?
EssilorLuxottica is a multinational company specializing in the design, manufacture, and distribution of eyewear and optical products, formed through the merger of Essilor and Luxottica.
What is the Prada brand?
Prada is a luxury fashion brand known for its high-quality clothing, accessories, and eyewear, recognized for its innovative designs and premium materials.
What is the significance of extending a licensing agreement?
Extending a licensing agreement allows companies to continue their partnership, ensuring ongoing collaboration and innovation in product development and distribution.

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