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EssilorLuxottica CEO confident in share recovery over time

Published by Global Banking & Finance Review

Posted on April 28, 2026

2 min read

· Last updated: April 28, 2026

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EssilorLuxottica CEO confident in share recovery over time
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EssilorLuxottica CEO Confident in Share Price Recovery Amid Market Headwinds

EssilorLuxottica Faces Market Challenges and Strategic Transformation

By Elisa Anzolin

Market Pressures Impacting Share Performance

PARIS, April 28 (Reuters) - The head of EssilorLuxottica expressed confidence that the Franco-Italian eyewear group's shares can recoup the ground they have lost due to U.S. tariffs and the dollar weakness, spreading military conflicts and competition on smart eyeglasses.

CEO's Perspective at Annual General Meeting

Speaking at the annual general meeting on Tuesday, EssilorLuxottica CEO Francesco Milleri said shares have also been suffering because of an ongoing push into the medtech sector, which he described as a necessary transformation for the group.

"We were too big to remain framed in this small market," he said, referring to the traditional business of spectacle frames and lenses.

Medtech Transformation and Future Outlook

Once completed the medtech transformation will bear fruit, supporting a recovery in the share price, he added.

Competition and Innovation in Smart Eyewear

Shares have lost over 40% of their value since hitting a record high in November driven by investor enthusiasm for its AI-powered Ray-Ban Meta glasses.

Since then, however, investors have been fretting about growing competition in the category limiting EssilorLuxottica's first-mover advantage.

CEO Downplays Competitive Threats

Milleri downplayed the concerns saying that "a few big players have made product announcements generating buzz, but we haven't seen any real competing products on the market so far."

Partnership with Meta and Product Development

EssilorLuxottica has been working with Meta Platforms since 2019 to develop smart eyewear, producing successive generations of Ray‑Ban‑branded glasses that integrate cameras, audio and artificial‑intelligence features.

"We are really pushing to go back to the (price) position that we deserve ... but, at the same time, it will take some time to achieve that", Milleri said.

(Reporting by Elisa Anzolin; Editing by Valentina Za)

Key Takeaways

  • CEO Francesco Milleri expects shares to recover once the medtech transformation completes, viewing AI‑powered wearables as a necessary expansion beyond traditional frames.
  • Shares have plunged 30–40% from their November high, pressured by smart‑glasses competition, macro headwinds, and concerns over profitability of tech pivot (wsau.com).
  • Despite buzz around rival products, Milleri downplayed competition, citing no real market‑ready alternatives yet, while smart‑glasses sales continue to accelerate (7 million units in 2025) (uploadvr.com)

References

Frequently Asked Questions

Why have EssilorLuxottica shares lost value?
EssilorLuxottica shares have dropped due to U.S. tariffs, dollar weakness, military conflicts, and increased competition in smart eyeglasses.
What is EssilorLuxottica's strategy for share price recovery?
The company is focusing on a necessary transformation into the medtech sector and innovation in smart eyewear to support long-term share recovery.
How is competition affecting EssilorLuxottica's smart eyewear business?
Despite product announcements from competitors, CEO Milleri noted no real competing products have reached the market so far.
What role does the partnership with Meta play for EssilorLuxottica?
EssilorLuxottica has collaborated with Meta since 2019 to produce Ray-Ban branded smart glasses that integrate cameras, audio, and AI features.
How does the CEO view the timeline for share price recovery?
CEO Milleri is optimistic but cautions that regaining the previous share price will take some time as the medtech transformation unfolds.

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