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EU watchdog tackles insurance policy price differences

Published by Wanda Rich

Posted on July 11, 2022

1 min read

· Last updated: February 5, 2026

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European Union flags outside the EU Commission, highlighting insurance policy pricing issues - Global Banking & Finance Review
This image shows European Union flags fluttering outside the EU Commission headquarters in Brussels, symbolizing the EU's efforts to address unfair insurance pricing practices. The article discusses EIOPA's consultation on price walking in insurance policies.
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LONDON (Reuters) -The European Union’s insurance watchdog launched a public consultation on Monday to crack down on how insurers unfairly charge customers different prices for the same type of cover. The European Insurance and Occupational Pensions Authority (EIOPA) said it was looking in particular at so-called price walking. This practice refers to raising premiums when […]

LONDON (Reuters) -The European Union’s insurance watchdog launched a public consultation on Monday to crack down on how insurers unfairly charge customers different prices for the same type of cover.

The European Insurance and Occupational Pensions Authority (EIOPA) said it was looking in particular at so-called price walking.

This practice refers to raising premiums when a policy is being renewed based on an assessment of how much of a hike a consumer would tolerate before shopping around, rather than based on risk or cost of service.

“Price walking practices in particular can have a detrimental effect on policyholders who are unlikely to switch providers,” EIOPA said in a statement.

“The practice unfairly penalises loyal customers and can disproportionately affect vulnerable groups such as the elderly.”

EIOPA, which coordinates supervision of insurers across the 27-country EU but issuing guidance to national regulators, launched a three-month public consultation on draft guidance on differential pricing practices.

(Reporting by Huw Jones, Editing by Louise Heavens)

Frequently Asked Questions

What is price walking?
Price walking is a practice where insurance companies increase premiums upon policy renewal based on customer tolerance for price hikes, rather than on the actual risk or cost of service.
What is EIOPA?
The European Insurance and Occupational Pensions Authority (EIOPA) is an independent EU authority that oversees the insurance and pension sectors, ensuring consumer protection and financial stability.
What are differential pricing practices?
Differential pricing practices refer to the strategy of charging different prices for the same insurance coverage based on factors like customer loyalty or willingness to switch providers.

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