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European health chief says EU must flex regional muscle to ensure drug access

Published by Global Banking & Finance Review

Posted on April 22, 2026

4 min read

· Last updated: April 22, 2026

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European health chief says EU must flex regional muscle to ensure drug access
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By Maggie Fick BARCELONA, April 22 (Reuters) - European Union authorities need a broader remit to secure access to newly approved drugs, including collective procurement negotiations for several

European health chief says EU is at 'a critical point' in ensuring new drug access

Challenges and Developments in European Drug Access

By Maggie Fick

BARCELONA, April 22 (Reuters) - Europe is at a critical juncture for ensuring future access to new drugs as U.S. pricing policies shake the sector, the head of the European Medicines Agency Emer Cooke said on Wednesday, urging regional authorities to work together more closely.

The number of drug launches in Europe has fallen by more than a third, an analysis of data found, potentially hindering patient access to the latest innovative medicines, since U.S. President Donald Trump last May introduced a new drug pricing policy.

Impact of U.S. Drug Pricing Policies

"I think we're at a very critical point at the moment," Cooke told the Reuters Pharma Europe 2026 event in Barcelona, Spain.

"Everybody's struggling with what the impacts of the U.S. policy on pricing will be. And that's not just on pricing, it's on where you do your clinical trials, where you market, where you launch."

Pressure on Drug Launches and Pricing in Europe

PRESSURE NOT TO LAUNCH IN EUROPE OR TO RAISE PRICES

Trump's "most-favored-nation" policy aims to cut U.S. medicine prices by linking them to lower ones paid in other wealthy countries, including in Europe, but analysts and executives say it has led drugmakers to push for higher prices there or delay launches.

"MFN is creating a huge hesitation to launch here in Europe if it exposes price in the U.S., which, of course, is the major driver of profit for the entire industry," Bill Coyle, global head of biopharma at consulting firm ZS, told the conference.

Industry Concerns and Regulatory Response

Asked about drugmaker complaints Europe no longer offers attractive enough returns, Cooke said she met senior industry leaders at the EMA last week to discuss how the regulator could support innovation and speed medicines to market.

Europe is the second biggest market for pharmaceuticals and has universal healthcare, putting it in a "very strong place in terms of access" overall, Cooke noted, while urging measures such as collective procurement negotiations within the EU.

European regulators have faced growing criticism from the pharmaceuticals industry, which says companies are increasingly likely to invest and conduct research in the United States and China rather than Europe, where prices are lower, regulation burdensome and incentives to innovate weaker.

Cooke defended Europe as a base for business and research. She said the region was working on reforms, including pharmaceutical legislation that covers joint procurement for the bloc to access newly approved drugs and a life sciences strategy focused on innovation and competitiveness.

"We have a lot of very positive things going on in Europe," she said.

Upcoming Decisions and Regulatory Developments

EU Decision on Obesity Pills

EU DECISION ON OBESITY PILLS COMING 'VERY SOON'

Cooke also said in the interview that the EU regulatory review of the first of a new generation of weight-loss pills would be concluded "very soon", indicating it would be in the coming weeks or months ahead of the northern hemisphere summer when institutional decision-making generally slows.

Two new oral drugs by Eli Lilly's LLY.N and rival Novo Nordisk, which could shake up the lucrative weight loss market, have been cleared for a U.S. launch this year.

Transatlantic Regulatory Relations

Referring to upheaval at the U.S. Food and Drug Administration since the start of Trump's second administration last year, Cooke said Europe was also attracting some scientific talent from the United States.

"I think we're getting some already - quietly," she said.

Cooke said ties with the FDA remained strong, but leadership changes meant the EMA was having to build new relationships with counterparts there.

Efforts to Prevent Drug Shortages and Embrace Innovation

In the interview, she also addressed Europe's efforts to prevent drug shortages and said it was important for the EMA to train its staff to use artificial intelligence responsibly, with human oversight and without weakening the judgment needed for regulatory decisions.

(Reporting by Maggie Fick; Writing by Ludwig Burger; Editing by Barbara Lewis and Adam Jourdan)

Key Takeaways

  • New US reference‑pricing policies since May 2025 have caused a roughly 35% decline in new drug launches in Europe compared to the prior 10 months (krro.com).
  • Europe lags the US in innovation: only 15.8% of new medicines launched between 2019–2023 were in Europe versus 66.9% in the US (efpia.eu).
  • Less than half (46%) of centrally approved innovative medicines were available to EU patients in 2024, and only 29% were fully reimbursed (efpia.eu).

References

Frequently Asked Questions

Why has access to new drugs in Europe decreased?
Access has declined due to fewer drug launches, partly influenced by new U.S. drug pricing policies.
What solution does the European Medicines Agency propose for drug access?
The EMA suggests the EU should adopt a more collective procurement approach across countries.
How does the U.S. drug pricing policy impact Europe?
It affects drug pricing strategies, clinical trial locations, and the markets in which companies launch new medicines.
Which new drugs are expected to be reviewed soon by the EU?
The EU is set to review the first of a new generation of weight-loss pills, including those from Eli Lilly and Novo Nordisk.

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