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European Payments Initiative CEO says Trump fears are boosting its appeal

Published by Global Banking & Finance Review

Posted on March 26, 2026

3 min read

· Last updated: April 1, 2026

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European Payments Initiative CEO says Trump fears are boosting its appeal
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By Gianluca Lo Nostro and Elizabeth Howcroft PARIS, March 26 (Reuters) - Fears that President Donald Trump's administration could limit Europe's access to U.S. payments infrastructure are boosting

European Payments Initiative CEO says Trump fears are boosting its appeal

European Payment Platform Gains Traction Amid Geopolitical Concerns

(Corrects paragraph 7 to show Wero provides e-commerce payments as well as peer-to-peer transfers)

By Gianluca Lo Nostro and Elizabeth Howcroft

U.S. Political Risks Drive European Alternatives

PARIS, March 26 (Reuters) - Fears that President Donald Trump's administration could limit Europe's access to U.S. payments infrastructure are boosting regional adoption of a competing European payment platform, the CEO of the European Payments Initiative (EPI) told Reuters.

The Brussels-based company has developed Wero to serve as an alternative to Mastercard, Visa and Apple Pay, which now dominate in-store payments in Europe.

Origins and Growth of EPI

Founded in 2020 by a group of 16 major European banks, including BNP Paribas and Deutsche Bank, and payments providers, it has since grown to 45 members, with fintechs Mollie, Worldpay, and N26 among the companies to have joined in recent months.

Europeans Fear Getting Cut Off from US Payments System

EPI's CEO Martina Weimert said that there was a sense of urgency about reducing European dependence on U.S. firms. Asked in an interview if merchants were preparing for the possibility that the Trump administration could cut Europe off from its financial systems, she said "absolutely" and said two big merchants had cited international resilience as a reason for using Wero.

"It's not like this is out of the blue, totally vague scenario," Weimert said. Those things can happen very quickly, she said.

Impact of "America First" Policies

Trump's "America First" policies, which upend the global order and are fraying longtime transatlantic ties, have spurred European Union efforts to reduce its reliance on U.S. companies in strategic industries, from payments to technology.

Wero's Market Position and Challenges

Wero, launched in 2024, faces an uphill battle. It is so far used for peer-to-peer transfers, and, more recently, e-commerce payments, but international card schemes including Visa and Mastercard account for two-thirds of euro area card transactions, according to the European Central Bank.

Fragmentation Concerns

National payment schemes backed by banks in Spain and Italy also raise concerns of fragmentation, despite their pledges to collaborate on a pan-European platform.

Digital Euro Scepticism

Wero's Expansion and User Growth

Wero is now available to customers in Belgium, France and Germany and its number of users has risen to 52.5 million from 43.5 million in September, still a fraction of Europe's payments industry. EPI plans to expand to Luxembourg and the Netherlands in the next year.

Integration with Digital Euro

Weimert said she saw the digital euro, which the ECB plans to issue in 2029, not as competition but as something that could be integrated into Wero's wallet, and was worried if it would arrive soon enough.

"I don't have a problem with the digital euro. What I find quite strange is that in the current context, where we clearly every day would say, 'Oh, we have a problem with European sovereignty,' to say, 'Oh, let's wait another five years before the digital euro is there and then hope that this will work.'" 

Reporting and Editing Credits

(Reporting by Gianluca Lo Nostro and Elizabeth Howcroft; Editing by Tommy Reggiori Wilkes and Tomasz Janowski)

Key Takeaways

  • Growing U.S.–Europe tensions are pushing merchants toward Wero as a resilience measure against possible U.S. infrastructure cut‑offs, according to EPI CEO Martina Weimert; two major merchants cited “international resilience” as a key reason to adopt it.
  • Wero, launched in 2024, has grown rapidly—reaching approximately 48.5 million users in France, Germany and Belgium by early 2026—as it expands from peer‑to‑peer to e‑commerce and, soon, in‑store payments.
  • The digital euro, targeted for launch in 2029 pending legislative approval, is seen by EPI as complementary rather than competitive; Weimert expresses concern that its delayed rollout may limit timely European sovereignty in payments.

References

Frequently Asked Questions

What is the European Payments Initiative (EPI)?
The EPI is a Brussels-based payment platform created by major European banks to provide an alternative to US-operated payment networks like Mastercard and Visa.
Why is Wero gaining popularity in Europe?
Wero is gaining traction as European merchants and banks fear potential restrictions on access to US payment infrastructure under a possible Trump administration.
Which countries currently have access to Wero?
Wero is currently available to customers in Belgium, France, and Germany, with plans to expand to Luxembourg and the Netherlands.
How many users does Wero have?
Wero's user base has grown from 43.5 million in September to 52.5 million.
How does the EPI view the upcoming digital euro?
EPI's CEO sees the digital euro as a complementary feature for Wero, not a competitor, and expresses concern that its rollout may be too slow for current needs.

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