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Exclusive-European publishers, tech firms urge EU to speed up fine on Google over search

Published by Global Banking & Finance Review

Posted on March 16, 2026

3 min read

· Last updated: April 1, 2026

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Exclusive-European publishers, tech firms urge EU to speed up fine on Google over search
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By Foo Yun Chee BRUSSELS, March 16 (Reuters) - European publishers, tech firms and startups have urged EU antitrust regulators to wrap up a near two-year probe into Alphabet unit Google's alleged

European publishers, tech firms urge EU to speed up fine on Google over search

EU Antitrust Probe and Industry Reactions

By Foo Yun Chee

BRUSSELS, March 16 (Reuters) - European publishers, tech firms and startups have urged EU antitrust regulators to wrap up a nearly two-year probe into Google's alleged favouring of its own services in online searches and impose a fine on the U.S. tech giant.

Industry Groups Call for Swift Action

In a letter to EU leaders, the European Publishers Council - whose members include Axel Springer, News Corp and Conde Nast - the European Magazine Media Association, the European Tech Alliance, EU Travel Tech and others called for the investigation to be finished next week.

The push underscores tensions within the bloc over the complex balance of regulating Big Tech, with regular clashes between Washington and Brussels over rules curbing the dominance of U.S. companies in social media, online search and AI.

'Credibility on the Line'

'CREDIBILITY ON THE LINE'

The investigation into Alphabet's unit was launched by the European Commission on March 25, 2024 under the European Union Digital Markets Act (DMA).

EU regulators have said they aim to wrap up DMA cases within 12 months. The Commission announced charges last year.

Google denies favouring its own services in online searches.

Letter to EU Leadership

"The European Commission's credibility is on the line," the groups representing publishers, tech companies and startups said in a joint letter sent on Sunday to Commission President Ursula von der Leyen, EU antitrust chief Teresa Ribera and EU tech chief Henna Virkkunen.

"It is important that sustained pressure to dilute the DMA is not shown to have succeeded," it said.

"Every passing day further erodes the profitability of European companies, hampering their ability to invest and grow, with many already facing financial distress or even bankruptcy under the weight of Alphabet's conduct."

The European Commission confirmed receipt of the letter.

"The Commission aims to conclude this complex investigation as quickly as possible," a spokesperson said.

Rivals and Google Respond to the Investigation

Google’s Position and Changes

RIVALS SAY PROPOSED REMEDIES ARE INSUFFICIENT

Google said on Monday it had already made changes to mollify rivals and EU regulators since it was charged even though these were not to its liking.

"We are keen to bring this investigation to a close so we can get back to developing innovative products for our users," a spokesperson said.

"The changes we’ve already made to Search under the DMA represent the biggest downgrade in the product's history, creating a second-rate experience for Europeans to the benefit of a few self-interested complainants."

Rivals’ Criticism and Demands

Google's rivals say that the measures are insufficient.

The groups - which include the Initiative for Neutral Search, Innovative Europe Foundation and the German Startup Association - urged the Commission, which acts as the EU competition watchdog, to adopt a formal non-compliance decision against Alphabet - including a cease-and-desist order - and impose a deterrent fine.

Conclusion

(Reporting by Foo Yun Chee; Editing by Adam Jourdan, Jan Harvey and Emelia Sithole-Matarise)

Key Takeaways

  • European media, tech and startup groups have sent a joint letter urging the Commission to wrap up its DMA investigation into Google by next week, citing increasing financial strain on rivals and EU credibility at stake.
  • The investigation, launched March 25, 2024, under the DMA, was expected to conclude within 12 months — but is now approaching its second year, prompting pressure to enforce timely outcomes.
  • Prior EU DMA enforcement has seen Apple fined €500 million and Meta €200 million in April 2025, illustrating the Commission’s willingness to penalize non‑compliance and setting precedent for Google’s case.

References

Frequently Asked Questions

Why are European publishers urging the EU to fine Google?
Publishers argue that Google's alleged favouring of its own services in online searches is harming European businesses and want a swift resolution and fine from EU regulators.
What EU legislation is involved in the investigation of Google?
The investigation is being conducted under the European Union's Digital Markets Act (DMA), which aims to regulate Big Tech companies operating in the EU.
How long has the EU's Google search investigation been running?
The EU’s investigation into Google’s search practices has been ongoing for nearly two years since it was launched on March 25, 2024.
Who sent the letter urging faster EU action against Google?
The letter was sent by groups including the European Publishers Council, European Magazine Media Association, European Tech Alliance, EU Travel Tech, Initiative for Neutral Search, and others.
What outcome do publishers and tech firms want from the European Commission?
They want the Commission to issue a formal non-compliance decision, a cease-and-desist order, and a deterrent fine against Google.

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