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Eyewear group Safilo’s portfolio overhaul boosts core profit margin

Published by maria gbaf

Posted on January 28, 2022

1 min read

· Last updated: January 28, 2026

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Safilo's Portfolio Overhaul Enhances Profit Margins

(Reuters) – Italian eyewear group Safilo reported an improved core profit margin for the full-year as sales received a boost from its brand portfolio overhaul.

The maker of frames for Chanel, Prada and Versace reported a preliminary full-year earnings before interest, tax, depreciation and amortisation (EBITDA) margin of 8.7%, compared to breakeven a year ago.

Preliminary sales in 2021 rose by 26.3% at constant currencies to 969.6 million euros ($1.1 billion) but fell 0.7% to 232.2 million euros in the fourth quarter as new restrictions followed the spread of COVID-19 variant Omicron.

Safilo had to deal with the impact of losing most of its LVMH licences, including its most lucrative one with Dior, and its Gucci license from Kering.

To reduce its exposure to sunglasses, which were less resilient than prescription frames during the pandemic as people stayed home and travelled less, it launched an optical range for its Polaroid brand and expanded its Carrera range.

($1 = 0.8977 euros)

(Reporting by Silvia Recchimuzzi in Gdansk; Editing by Edmund Blair)

Key Takeaways

  • Safilo's EBITDA margin improved to 8.7% from breakeven.
  • Sales rose 26.3% in 2021 despite a Q4 decline.
  • The brand overhaul included expanding Polaroid and Carrera ranges.
  • Safilo lost major licenses with LVMH and Kering.
  • New COVID-19 restrictions impacted Q4 sales.

Frequently Asked Questions

What is the main topic?
The main topic is Safilo's improved profit margin due to a brand portfolio overhaul.
How did Safilo's sales perform in 2021?
Safilo's sales rose by 26.3% in 2021, despite a decline in the fourth quarter.
What challenges did Safilo face?
Safilo faced challenges from losing major licenses and COVID-19 restrictions impacting sales.

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