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Fast-fashion chain Primark to name Tonge as permanent CEO, Sky News reports

Published by Global Banking & Finance Review

Posted on February 25, 2026

1 min read

· Last updated: April 2, 2026

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Fast-fashion chain Primark to name Tonge as permanent CEO, Sky News reports
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Feb 25 (Reuters) - Primark owner Associated British Foods is close to name Eoin Tonge as the fast-fashion chain's permanent chief executive officer, a year after he was installed as CEO on an interim

Primark set to appoint Eoin Tonge as permanent CEO, per Sky News

Background on Eoin Tonge

Primark Leadership Transition and Corporate Context

Feb 25 (Reuters) - Primark owner Associated British Foods is close to name Eoin Tonge as the fast-fashion chain's permanent chief executive officer, a year after he was installed as CEO on an interim basis, Sky News reported on Wednesday.

Byline: Mexico City; Editing: Maju Samuel

Ownership and Reporting Details

(Reporting by Carlos Méndez in Mexico City; Editing by Maju Samuel)

Key Takeaways

  • Associated British Foods is close to naming Eoin Tonge as Primark’s permanent CEO after about a year in the interim role, Sky News reported via Reuters. (uk.marketscreener.com)
  • Tonge has served as Primark’s interim chief executive since March 31, 2025. (corporate.primark.com)
  • Before becoming interim CEO, Tonge was ABF’s finance director and previously CFO at Marks & Spencer. (corporate.primark.com)
  • The interim appointment followed Paul Marchant’s immediate resignation in March 2025 after an investigation into his behaviour. (news.sky.com)
  • A permanent appointment would add leadership stability as Primark continues store expansion and digital initiatives outlined in recent updates. (stockopedia.com)

References

Frequently Asked Questions

What is the main topic?
Primark owner ABF is reportedly close to appointing Eoin Tonge as permanent CEO after he served in the role on an interim basis since March 2025. ([uk.marketscreener.com](https://uk.marketscreener.com/news/abf-close-to-naming-ex-m-s-exec-tonge-as-new-primark-chief-sky-news-ce7e5cd8d881f627?utm_source=openai))
Who is Eoin Tonge?
He is ABF’s former finance director and Primark’s interim CEO; previously he was CFO at Marks & Spencer. ([corporate.primark.com](https://corporate.primark.com/en-us/a/primark-cares/about-us/our-leadership-team?utm_source=openai))
Why did Primark need a new CEO?
The vacancy followed Paul Marchant’s immediate resignation in March 2025 after an investigation into his behaviour, prompting Tonge’s interim appointment. ([news.sky.com](https://news.sky.com/story/primark-boss-paul-marchant-resigns-and-admits-error-of-judgment-after-allegation-over-his-behaviour-towards-woman-13339092?utm_source=openai))

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