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Exclusive-LVMH explores sale of its 50% stake in Rihanna-backed Fenty Beauty, sources say

Published by Global Banking & Finance Review

Posted on October 21, 2025

2 min read

· Last updated: January 21, 2026

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Exclusive-LVMH explores sale of its 50% stake in Rihanna-backed Fenty Beauty, sources say
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By Abigail Summerville (Reuters) -Luxury goods giant LVMH is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna, according to

LVMH Considers Selling Its 50% Stake in Fenty Beauty Co-Owned with Rihanna

LVMH's Stake in Fenty Beauty

By Abigail Summerville

Details of the Sale Process

(Reuters) -Luxury goods giant LVMH is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna, according to four people familiar with the matter.

Fenty Beauty's Market Performance

The company is working with investment bank Evercore on the sale, three of the people said. All four asked not to be identified because the process is confidential.

Sales Figures and Valuation

In 2017, Rihanna, whose full name is Robyn Rihanna Fenty, launched Fenty Beauty with the help of Kendo Brands, LVMH’s in-house beauty incubator. She and LVMH each own half of the company, sources said.

Rihanna's Vision for Fenty Beauty

LVMH and Evercore declined to comment. Fenty Beauty and representatives for Rihanna did not immediately return requests for comment.

Fenty Beauty, which generated around $450 million of net sales in 2024, could be valued at somewhere between $1 billion to $2 billion, two of the people said.

Barbados-born Rihanna, who also owns lingerie brand Savage X Fenty, started Fenty Beauty to create a makeup line that works for a wider range of skin tones and types, including Black, Hispanic and Asian women. The products, which include makeup, skincare, haircare and fragrance, are sold in Sephora and on Amazon.

Elf Beauty bought Hailey Bieber's company Rhode for $1 billion earlier this year. 

(Reporting by Abigail Summerville in New York, Editing by Dawn Kopecki and Chris Reese)

Key Takeaways

  • LVMH is considering selling its 50% stake in Fenty Beauty.
  • Rihanna co-owns Fenty Beauty, launched in 2017.
  • Fenty Beauty's valuation could reach $1-2 billion.
  • The sale process is confidential, involving Evercore.
  • Fenty Beauty targets diverse skin tones and types.

Frequently Asked Questions

What is a stake in a company?
A stake in a company refers to the ownership interest or share that an individual or entity holds in that company, often represented as a percentage of total shares.
What is valuation?
Valuation is the process of determining the current worth of an asset or a company, often based on factors like earnings, market conditions, and comparable company analysis.
What is a confidential sale process?
A confidential sale process is a private transaction where details about the sale are not disclosed to the public or outside parties until the deal is finalized.

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