PARIS, Feb 24 (Reuters) - French department store chain BHV plans to open Shein physical shops in five other French cities on February 25, the Chinese online fast-fashion retailer and BHV's owner
BHV to roll out Shein shop-in-shops across five more French cities
BHV Expands Shein Presence Across France
PARIS, Feb 24 (Reuters) - French department store chain BHV plans to open Shein physical shops in five other French cities on February 25, the Chinese online fast-fashion retailer and BHV's owner Societe des Grands Magasins (SGM) said on Tuesday in a joint statement.
Cities and Launch Date
The stores in Angers, Dijon, Grenoble, Limoges and Reims will include from Wednesday onwards a Shein physical presence.
Owner SGM’s Role
First Paris Shop and Context
SGM had opened Shein's first physical shop in its Paris flagship BHV store in November in a daring move as the Chinese firm's rock-bottom prices are a core part of the criticism levelled at it by French retailers and politicians and at the same time could deteriorate the image of BHV as an upmarket retailer.
Original December Timeline
SGM had originally said it would open the Shein spaces in its stores in December.
Reporting and Editing Credits
(Reporting by Inti Landauro; Editing by Sudip Kar-Gupta)
