Finance

French hotel chain Accor shares fall after Grizzly short seller report

Published by Global Banking & Finance Review

Posted on March 19, 2026

2 min read

· Last updated: April 1, 2026

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French hotel chain Accor shares fall after Grizzly short seller report
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March 19 (Reuters) - Shares in hotel group Accor fell nearly 9% on Thursday after U.S.-based short seller Grizzly Research said it had taken a short position in the stock and made allegations about a

French hotel chain Accor shares fall after Grizzly short seller report

Accor Responds to Grizzly Research Allegations and Market Impact

Accor Denies Allegations and Launches Investigation

March 19 (Reuters) - Hotel group Accor said on Thursday that it firmly denied involvement in allegations of exploitation and child trafficking made by short seller Grizzly Research, adding that it was carrying out an internal investigation and had hired an external firm to verify the facts.

Market Reaction to Grizzly Research Report

Accor shares fell as much as 10% earlier on Thursday after the U.S.-based short seller said it had taken a short position in the stock and published a report alleging a lack of safeguards around bookings.

Details of Grizzly Research's Allegations

In its report, Grizzly said it had sent reservation requests to almost 250 Accor hotels that were designed to raise red flags over human trafficking. Around 40 hotels complied with the requests, it said. Reuters could not independently verify the allegations made in the report.

Accor's Policies and Response Measures

Existing Safeguards and Audits

Accor said it has made the fight against human trafficking and the sexual exploitation of children a priority and stringent policies and processes were in place as well as regular audits, the last of which was completed in 2025.

Future Actions if Allegations Are Confirmed

Legal and Disciplinary Measures

It said if any allegations were confirmed it would take all appropriate measures and reserved the right to prosecute parties involved in such practices.

Share Price Performance

Accor shares, which have slid since the start of the recent conflict in the Middle East, were trading down 6.5% at 1449 GMT.

(Reporting by Anusha Shah in Bengaluru, Mateusz Rabiega in Gdansk and Dominique Patton in Paris; Editing by Adam Jourdan, Catherine Evans and Alex Richardson)

Key Takeaways

  • Grizzly Research’s short report triggered a sharp drop in Accor’s share price, as allegations focused on potential weaknesses in booking controls (Reuters)
  • Accor’s stock has been under pressure since the Middle East conflict began, now approaching one‑year low levels (Reuters)
  • Previous analyst outlooks were mixed: while Bernstein projects a 2026 turnaround and raised its price target, headwinds like FX shifts and geopolitical risks continue to weigh on sentiment (investing.com)

References

Frequently Asked Questions

Why did Accor shares fall nearly 9%?
Accor shares declined almost 9% following a report by Grizzly Research, which revealed a short position and alleged a lack of safeguards around bookings.
Who published the short seller report on Accor?
The short seller report was published by U.S.-based Grizzly Research.
Did Accor respond to the allegations in the Grizzly report?
Accor did not immediately respond to telephone calls or emailed requests for comment about the allegations.
Are the claims in the Grizzly Research report independently verified?
Reuters could not independently verify the claims made in the Grizzly Research report regarding Accor.
Has Accor stock been impacted by other events recently?
Yes, Accor stock has been sliding since the start of the recent conflict in the Middle East.

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